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Originally Posted by Mattioli 
S P O I L E R S ...
In my opinion, one of the things that makes "Salem's Lot" so fascinating is that it's such a simple concept. King simply takes "Dracula" and inverts it. Whereas "Dracula" is very Victorian in that it's about the scientific method overcoming the supernatural and irrational, "Salem's Lot" pushes that concept to its extreme. In Jerusalem's Lot, science has become so prevalent that our heroes are incapable of recognizing the supernatural and irrational until it has overwhelmed the town. So simple, so awesome.
As for "Pet Sematary", I did a re-read last summer. I think it is King's best attempt at establishing dread early and ongoing. Even as things seem fine for the Creed family, you feel that the poison is seaping in.
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It's also (and I'm sure that people have pointed this out), an awesome look at how insular and downright evil small towns can be. It's a kick that King is often on, but the way things play out in 'Salems Lot still frightens me, especially those little sections about the town itself where we see glimpses of people's lives.
But everyone in this thread is right, it's a book that doesn't get near enough love, and one of the only books that has actively freaked me out. The scene where one of the boys goes missing and the chapter ends with, "what followed was unspeakable" is so god damn good precisely because it's so simple. If any other author wrote that line, it'd brush it off as lazy, but somehow, in context, it works like god damn gangbusters.
Also, make sure you get your hands on the short story, I think it's called "Jerusalem's Lot". There's some Lovecraftian shit going down in there that, when taken in conjuction with the novel, really plays up the idea that the whole place is, and always has been, fucked; just waiting for the final element to finish it off.
There's also another short story, and the name is escaping me now, about a car that breaks down outside of 'Salems Lot, set after the events of the novel, that ties the whole thing up nicely.
Not to have this go on for too long, but King has another excellent, and genuinely scary novel, Pet Semetary. As Kate has noted, the Wendigo scene is fantastic and literally gave me nightmares; the whole novel is so dark and terrible that it's a work of art - precisely because it plays up so many of our shared fears and anxieties.
Damn it, now I want to reread both of these books. But in the meantime, I'm enjoying One Foot in Eden by Ron Rash, and Road Dogs by Leonard.