Found this on Xengamers.com...
<a href="http://xengamers.com/sections/news/8418/" target="_blank">http://xengamers.com/sections/news/8418/</a>
Here is the article:
"X-box Poised for Strong Sales"
"According to a recently conducted survey by Gigex, more consumers plans to purchase Microsoft's Xbox this holiday season over rival videogame consoles. Over 12,000 gamers were queried, "What console gaming system do you plan to buy in the coming year?" and 39 percent answered they plan to buy a Microsoft Xbox, 27 percent will buy a Sony PlayStation 2, and 17 percent plan to purchase Nintendo's GameCube. The study also showed that game demos have the most influence over game purchase decisions. When asked "Which of these items highly influence your game purchase decisions?" nearly 8 out of 10 respondents (78 percent) ranked game demos as a factor, far ahead of the second most frequent response of game reviews (47 percent). Both television commercials (35 percent) and magazine ads (31 percent) trailed behind as drivers of retail purchase behavior.
"The growing popularity of Gigex's service puts us in the unique position of having our finger on the pulse of our 26 million monthly visitors," said Mark Friedler, CEO of Gigex, Inc. "The power of the demo and trailer experience shows in the strong influence on gamers' purchase decisions. Our own data shows that 66 percent of users who view an online demo or trailer visit a retail website. With strong competition from many quality titles, effective use of game previews is a cost effective method to attract customers to a new title, differentiate it and highlight the product's quality. The survey results clearly show the power of a positive demo/preview experience and its power to drive traffic and purchase activity across the channel."
The survey shows that gamers will be ringing the cash registers at retail stores across the country this year, with 59 percent of gamers purchasing game products from electronic stores, 43 percent from computer superstores, 35 percent from department stores, and 19 percent online. The study also revealed that many Gigex visitors are avid gamers who have been playing video games for 6 years or more (73 percent), play 20 hours or more a week (24 percent), and consider themselves to be advanced gamers (44 percent)."
<a href="http://xengamers.com/sections/news/8418/" target="_blank">http://xengamers.com/sections/news/8418/</a>
Here is the article:
"X-box Poised for Strong Sales"
"According to a recently conducted survey by Gigex, more consumers plans to purchase Microsoft's Xbox this holiday season over rival videogame consoles. Over 12,000 gamers were queried, "What console gaming system do you plan to buy in the coming year?" and 39 percent answered they plan to buy a Microsoft Xbox, 27 percent will buy a Sony PlayStation 2, and 17 percent plan to purchase Nintendo's GameCube. The study also showed that game demos have the most influence over game purchase decisions. When asked "Which of these items highly influence your game purchase decisions?" nearly 8 out of 10 respondents (78 percent) ranked game demos as a factor, far ahead of the second most frequent response of game reviews (47 percent). Both television commercials (35 percent) and magazine ads (31 percent) trailed behind as drivers of retail purchase behavior.
"The growing popularity of Gigex's service puts us in the unique position of having our finger on the pulse of our 26 million monthly visitors," said Mark Friedler, CEO of Gigex, Inc. "The power of the demo and trailer experience shows in the strong influence on gamers' purchase decisions. Our own data shows that 66 percent of users who view an online demo or trailer visit a retail website. With strong competition from many quality titles, effective use of game previews is a cost effective method to attract customers to a new title, differentiate it and highlight the product's quality. The survey results clearly show the power of a positive demo/preview experience and its power to drive traffic and purchase activity across the channel."
The survey shows that gamers will be ringing the cash registers at retail stores across the country this year, with 59 percent of gamers purchasing game products from electronic stores, 43 percent from computer superstores, 35 percent from department stores, and 19 percent online. The study also revealed that many Gigex visitors are avid gamers who have been playing video games for 6 years or more (73 percent), play 20 hours or more a week (24 percent), and consider themselves to be advanced gamers (44 percent)."




