Helena mentioned My Big Fat Greek Wedding. The handling of this film was very different. It was given a chance at the Box Office.
1. Time was given so word of mouth could spread instead EQ was pulled almost the second week. Every single person I've shown the trailer to on my computer has wanted to see this film but couldn't. In fact, the demographics are wide...female, male, teens, housewives, business men, people in the film industry...not one has expressed a non interest. Everyone of them was stunned that they hadn't even heard of the film.
2. Equilibrium opened in the top 20 markets. Ok, I buy that but why did we here in LA get it in about 75-100 theaters while other people had to drive 2 or 3 states over. I had about 20 theaters showing it within an hour of me.
3. MBFGW opened in April, EQ shoved into a spot in December during Oscar sweeps with major titanic films either in the theater already or looming on the horizon. Of course those films would gobble up the screens. That's like putting a new TV show up against Friends and then blaming the show if it fizzles.
4. MBFGW's marketing cost 19 mil, still waiting to find the numbers for EQ and you can bet it wasn't 19 mil!!!
A superficial, feeble attempt was made by the backers to support this film. Placing it in a situation that it couldn't possibly flourish then blaming the film itself or even Bale is asinine.
Equilibrium is destined to be a cult classic with or without the studio/production company/distributors help. Once this film gets out to the public the lid that has been kept on it will be blown. Mark my word, Wimmer's name will be known along side those of Cameron, Scott, Lucas, Wachowskis, Rami... Filmmakers who had dreams and passions but had to fight the studios, start small, and ended up with unexpected, timeless classics.
As I stated at the IMDB board (Sundance-30) when Preston cool, calmly, blasts away the screen with, "I'm coming", I'm sure this is Wimmer actually announcing his own introduction and I'm anticipating the ass kicking!!