Not wanting to state the obvious but Rose has never been one to shy away from the artier side of filmmaking or film aesthetics (check out Ivansxtc for that). And considering the original 19 Man With A Movie Camera (Dziga Vertov's 1929 pioneering film of the documentary form) was, as I guess a lot of people on this board prolly know, about a guy literally travelling round the city taking in everything he sees with a camera, verite style, I guess it's as appropriate a title for a hyper-documentary-style horror picture as any.
But it is arty, no doubt and he's not really doing himself any favour from an audience-grabbing point of view though. But I suspect that's of little concern to him.
Still, I'll see anything with Rose's his name on.