Yup, you've missed it, el duder. They tried to cunningly counter-program it against The Island, I think. It failed to cause much of a stir and bombings don't do much to lift the spirits enough for a film advertised as the most gruelling, bloody and sadistic experience of recent times.
Shame really as I think it's probably the best picture of the year.*
I think the DVDs out in time for Halloween though, I think. I think.
*Yes, I've seen the wonderful Land Of The Dead, no I didn't like execrable House Of 1000 Corpses.