How to sell a turkey

It's really sad to see Guy Ritchie, a director whose first two films I greatly admire, make a film so lacking in quality that tactics like this have to be used to try to sell it.
I would like to think that Ritchie had nothing to do with the Sun quote, but his rants since the film opened leave me to think that he is so desperate to try to reedeem something from the wreckage of "revolver" that he will try anything.
Fact is that nobody....including both the critics and the public...seems to like the film except the die hard rabid Ritchie fans who, following Ritchie's lead, are busy all over the internet playing the "You did not like the film because you are too stupid to understand it" card.And sad to say they are following Ritchie's lead here. I expect this reaction to bad reviews from the fanboys, but not from a profesional.
I love the review over at AICN where one Ritchie Die Hard admits he hated the film at first,but after hearing a 20 minute explanation of the film by Ritchie, he now loves it. That a film that requires a 20 minute lecture to make it comprehensible might be very seriously flawed when it comes to basic filmaking never seems to have occured to this fanboy.
This is more in sorrow in anger. But after "Swept Away" and now this apparent fiasco, Ritchie has dug himself a hole that will be very hard for him to dig himself out of.
And he has nobody to blame but himself, since he pretty much had artistic control over his past two films.
Apparently he is playing John Lennon to Madonna's Yoko Ono. When it comes to music Madonna is a genius at marketing, but she knows shit about filmaking. And, sadly, Ritchie seems to be letting her heavily influnce his films.

Is it really worth it? I always found quotes on a film poster to be unnecessary clutter, and I wanna believe random moviegoers feel the same way. The image on the poster and the names convey the quality enough... a quote isn't going to make me change my mind.

A hot young starlett in a two-piece swimsuit also is also often used. See Jessica Biel in "Stealth". See also Jessica Alba in "Into the Blue".

Now there is a rumor...and please note I am labelling it as such....that "Revolver" will be straight to DVD release in the US.
If true...and that is a big if..it is quite a downfall for someone who at one point was being called the future of British Cinema.

It's worth noting that The Sun also hosted a major promotional website for Revolver, the URL for which was also on the UK poster - www.thesun.co.uk/revolver.

EDIT: Just realised that's covered in the article.

There were at least half-a-dozen big Revolver posters plonked in the area where I work a few weeks ago. I remember thinking there was something odd about only The Sun being mentioned. I reckoned they had some exclusive agreement with the filmmakers.

Whenever we've plastered a pull quote into a poster design, we almost always have to run it past the publication's editorial dept for an okay. It's a pretty odd state of affairs, this until of course you look at the promotional partners angle. Then again, it's the Sun's own reputation it's playing with. And to be honest, it's the reputation of a tabloid rag paper, with tits on Page 3 and a critic who used to host an irreverent breakfast TV show. I doubt anyone would be at all surprised to see genuine quote from the paper, all told.

Pull-quoting does perform a valuable function when done right, though specifically for films without a recognisable hook or just to reiterate the acclaim a certain, snaller film may have generated to an audience who isn't that media savvy and a film wich isn't all over every magazine spread - cf: Monster or The Assassination Of Richard Nixon.