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Originally Posted by Dan Whitehead
It was on Oprah. Seen by millions. At a time when Tom Cruise and Katy Holmes were all over the media because of their respective tours for Batman and War of the Worlds.
How can that be "organic", "grassroots" or an "inside joke"? I can't think of something that could be less obscure than what a world famous movie star does on a world famous chat show. Or are you saying it was only when people saw it on the internet they realised that Tom was acting a little nuts?
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A fragment of Western society watches Oprah on a daily basis, whereas a majority of Westerners now like know about Cruise's antics and consider him accordingly. It took a while for that majority to accumulate, especially with Cruise's exceptionally manicured pre-2005 public image.
I remember seeing this bit on Kimmel live, and it came across as fresh and relevant. Given the relevance of timing to humour, it is hard to determine how fresh something was in hindsight.
Chaplin mocking Hitler in 1933 would have been fresh, even if it was just mocking.