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Originally Posted by Litmus Configuration
I agree that CASINO ROYALE's box office prospects don't look all that rosy...but for different reasons. I think Bond fans actually do want to see a hard-edged Bond film. The mainstream will go see whatever they're told to see. One potential problem here, and I hate to say this, is Daniel Craig -- through no fault of his own. He's an unknown quantity for most people who looks more like a background thug than the new 007. The other big problem is that this is a prequel/reboot. Even BATMAN BEGINS, as well-received as it was, didn't hit a grand slam at the box office.
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"Batman begins" made over $200 million coming off "Batman and Robin". That's pretty darn good for any film, let alone a franchise with that kind of baggage. More importantly, like "The Bourne Identity", it has sold incredibly well on DVD and in rentals so that by the time the sequel comes out, you have the "Austin Powers" effect where a modest hit the first time out turns into a juggernaut.
I have no doubt that "Casino Royale" is going to gross less than DAD. But that's okay, and I think it's very okay with Sony, the poppa studio for the first time. Back when MGM had it, Bond had to be a huge blockbuster because those grosses were the only thing keeping the studio afloat. He doesn't have that monkey on his back anymore.
All they need to do is have a hit, even a modest hit, but one that's very well-respected and people actually like. Get the fans excited again, make a good movie, and people will eventually see it. We all got fooled once by DAD, the problem is that if they make another huge turd, it's soon going to be over anyway.
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| CASINO ROYALE, for better or worse, has none of that going for it. |
It's all in how they choose to sell it. Do like the first "Goldeneye" teaser, show the new Bond, let audiences get a peak at him and then just knock their socks off with the action and grittiness of it. That first "Goldeneye" looked way too sexy and slick to be Bond, and it got people excited. Plus, Craig is starting to be a face, so I think if they played up having nabbed this up and coming thespian, people might be intrigued.
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| I think the best thing to have done would have been to come up with an edgy original script in the darker vein of what they're doing with CASINO ROYALE, keep Brosnan for one final appearance, and get a more exciting director. |
Maybe. But that's kind of a tall order. Brosnan, for all his noble interviews, was asking for an absolute shit ton of money by all accounts. Something $25 million plus grosses. If you're going to scale it all back and make a smaller film, that's a hell of a lot to pay out before shooting even starts. Plus, I think their ability to land a really unique director sharply declined after DAD. I think they've done pretty god actually, seeing as how we're all very excited about the newest film despite the last one being the worst in the series.