Originally Posted by Ambler
If an origin story is such a box office deal breaker, why would Sony include one? It's not that hard to think up a different story (how many hundreds of stories are in the comics?). Why would Sony deliberately fuck their own movie? It's like they knew it was going to under-perform, but took no steps to rectify it in development? I don't get it.
Because then you get a chance to develop a new audience who maybe wasn't there for the first Spider-Man movies (or, more specifically, is not too old).
The intentions of these franchises is to essentially raise an entire generation, wean them on a brand name so that, even if the movies run out, they'll crave more, via DVD's, toys, merchandise, etc.. It's Sony's gamble that Spider-Man 3 alienated the core fanbase for the first three films - not a lot, but a enough for them to treat it as less of a rabid requirement and more of a passing fancy.
Of course, none of this would matter if they just took the time to hammer out a decent Spider-Man IV script. But studios have shareholders to please.