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Originally Posted by WayDen
Andre, maybe you can answer this for me. Why did Pixar ever move it's release date from fall to summer? There's so much competition almost every week in summer, and it seems they never really had much (or at least a whole lot less) competition when they released their films in November.
The only reason I can think of to release the movie in summer is so the DVD is out before or around Christmas. But Pixar's DVDs were bestsellers before, so it still doesn't make all that much sense. At least to me.
Cars was the first to come out in the summer, and I thought that was because they had trouble meeting the November date, and being Pixar, they didn't want to rush the film just to meet the date. Now it seems this is going to be a regular thing for them. Why?
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For awhile, it looked like Pixar was using an 18-month window between films (or as close as can be). Monsters, Inc. was released in November 2001. Then came Finding Nemo in May 2003, and The Incredibles in Nov. '04. Cars was originally intended as a Nov. '05 release (keeping with the holidays, obviously), but ran into production troubles and was pushed to summer of last year. Ratatouille was always scheduled for Summer '07.
My feeling is that it really is a DVD issue. Disney figures they can release them in summer, make $200-250m, and then roll in the cash come Christmas from home video sales.