Quote:
|
Originally Posted by Ludwig
READ THE ARTICLE HERE
Scientology does this like crazy, as do some branches of the Mormon church. I had read a book awhile back called The Culting Of Brands , and they talk about the typical Mormon conversion experience (in the context of how companies can take a page from their book and make fanatically loyal customers, Apple I am looking squarely in your direction).
I had no idea that this technique was used by more "mainstream" religions though. Read the article, it's depressing but fascinating at the same time.
|
I just wanted to weigh in on my own personal experience. I'm Mormon. I've served two years as a missionary in South Korea. I have held a few different leadership positions in my local church (we call them wards). Some religions may engage in the type of cynical, deceptive "lovebombing" described in the article, followed by banishment of those who fall away. That has not been my experience with what is taught and practiced in my church. When talking to non-Mormons, ex-Mormons, struggling Mormons, or whoever, we are asked to not only act kind and sincere, but to
be kind and sincere. In fact, we are asked to be honest in all of our dealings with other people.
As a missionary, of course I would tell people the good things about my religion. You want to put your best foot forward. I would also tell people the truth when they asked about things that troubled them about my religion. I tried to be kind to people who were interested in learning about my religion. I tried to be kind to those who weren't interested too. I still keep in touch with a few of those I met in Korea who have no interest in converting. Also, my local ward is currently providing food assistance to two families in my neighborhood who are having a tough time financially. Neither family has the slightest interest in joining our church. We still help them because we can and it's the right thing to do. The money to do this comes from our church members fasting for one day each month and donating the money they would have spent on those meals to take care of those in need. As for banishment, that hasn't been my experience with those I've known who have left the Mormon church. Just the opposite, in fact.
As to the main topic, those high-pressure, deceptive tactics might be good to get some people in the door, but it won't keep them there once they see how the operation really works (i.e., how members are recruited through manipulation). Also, I haven't read the book you referenced, but I have a hard time seeing how deceptive tactics like that can establish brand loyalty if the product sucks.