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Originally Posted by Brad Millette
I like this a lot as an image, but I don't think it's a workable logo. I'm not trying to be snide or just contrary. I think it works really well as an illustration. I'd say it's great as an illustration, but there's a lot going on there that's going to be lost with any kind of reduction. Just looking at your avatar, Nick, it took me way too long to figure out what was going on there before I saw the full sized image. Again, I think this is a really great piece John's worked up, but it's a bit too much for a logo, in my opinion.
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I was going to write exactly the same thing, great illustration ... not sure of it as a logo. I guess you can work around the fact that it can't be reduced by having different versions, one of them being another logo concentrating on just the head. However, for something that's supposed to go in a book, or in a movie it needs to be simpler.
A good example of this, even though it's for a different type of company is the Apple logo. It had a complex illustration at the beginning which nobody remembers;
http://en.wikipedia.org/wiki/Image:Apple_first_logo.png
and was replaced by the simpler monochromatic apple everybody is familiar with now (which keeps getting updated but keeps the same shape). I think the logo that you want here is something more akin to the actual kraken head illustration and leaving the body and the rest of out it.