The level of anticipation for The Hobbit: An Unexpected Journey probably isn’t where Warner Brothers would prefer right now. Surprising, given it was only 9 years ago the Tolkien-mania reached a fevered pitch garnering 11 Academy Awards (in every category it was nominated for). Whether it’s the perceived lighter tone, the 48fps misfire or decision to expand a 310 page book into three 3-hour films, there’s a certain apathy that’s increasingly palpable.
TV spots like this one are going to go a long way in turning things around I suspect. There’s a great deal of new action on display as WB looks to remind audiences, “Hey! It’s a new Peter Jackson ‘Rings’ movie!” Will the masses rekindle their love affair? We’ll know on December 14th, when The Hobbit: An Unexpected Journey be hobbiting all over again. For the first time.
Source: WB
4 comments
I to am surprised in realizing that this is just two months away…the anticipation should be through the roof. Hopefully the film inspires anew
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Most people don’t know they have divided The Hobbit into three movies. Most people definitely don’t know about the 48 fps thing (they probably wouldn’t know about it even if they happened to see the movie in a 48 fps capable theater). I don’t think those are really the reasons there isn’t more hype for The Hobbit. They might be reasons for hardcore LotR fans and cinemaphiles to not be super excited, but the general public is unaware of them.
The first three LotR movies were a hit because the general public was excited. But they don’t seem excited for The Hobbit yet, and I think that’s mainly because they don’t even know about the movie. For whatever reason, it isn’t on the general public’s radar. That’s probably a marketing failure, but maybe they have plan?
We really haven’t seen much on this movie. We saw the same trailer of 13 dwarves, a hobbit, and Gandalf in Bag End for how long now? Hell, based on that trailer the movie could’ve been a musical as much as it could have been a LotR-esque movie. This tv spot is really the first new thing that promises more of what the general public might want to see. I wouldn’t be surprised if most people thought this movie is still a year off based on what’s been put out there so far (if they know it exists at all).
“I feel thin, Gandalf. Like…butter spread over too much bread”. Or…300 pages spread over 3 movies. Jackson = fucking tool.
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