"Most of the movie discussion on our message boards seems to be about the posters, trailers and ancillary licensed tie-ins for films rather than the films themselves."

It takes less time to discuss trailers and posters than to do a deep discussion about a movie. Deep discussions are great, but I prefer to do them face-to-face while having beer. Immediate responses, counterpoints, etc. Plus beer.

Well, if you take me as an example, that's pretty true. I tend to read up on movies on sites like this one, learn about them from friends, and then wait 'til they hit DVD to actually watch them. The main deterrent for my wife and I is the price of a ticket for a newly released film; I can't justify dropping $20 on a movie unless I know it's going to be excellent or if it has visual effects that really need to be seen on the big screen. Getting a babysitter is another hassle and expense, as well. Much as I love the theater experience, it's really hard to justify the time and money when I can just put the disc in my Netflix queue and watch it in the noise, light, and climate-controlled comfort of my own home.

Is there an audience for this film? I mean I will go and see it but I wouldn't consider my self an average movie goer…I see pretty much everything that gets released because, well, I just do but I don't know anyone who has any interest in this film at all. friends and people at work who I would consider average movie goers have talked about dark knight….a few of them are excited about iron man and everyone seems to be very much "indy indy indy"but when I mention the incredible hulk the response seems to be "they made another one? but the other one sucked" that is pretty much the reaction everyone gives…..I just wonder if this year with so much competition in this field (comic book movies) if there is a place for a hulk reboot when the last one (which was hardly warmly received) is still so fresh in peoples minds. I know this is hardly a new idea but I am truly puzzled that they have made this film. I hope its great but I just can;t see it doing very well.

Is there an audience for this film? I mean I will go and see it but I wouldn't consider my self an average movie goer…I see pretty much everything that gets released because, well, I just do but I don't know anyone who has any interest in this film at all. friends and people at work who I would consider average movie goers have talked about dark knight….a few of them are excited about iron man and everyone seems to be very much "indy indy indy"but when I mention the incredible hulk the response seems to be "they made another one? but the other one sucked" that is pretty much the reaction everyone gives…..I just wonder if this year with so much competition in this field (comic book movies) if there is a place for a hulk reboot when the last one (which was hardly warmly received) is still so fresh in peoples minds. I know this is hardly a new idea but I am truly puzzled that they have made this film. I hope its great but I just can;t see it doing very well.

Isn't it the conceit of this site to be more interested in something in development than it's final product? I mean you feature reviews, we try to talk about movies that are already out, but even the title of the site leads us to want to talk about everything we know about a movie before actually seeing it.

He's right, my God it's true! It's true!!

Regarding the actual video, I like the Look-Up-With-Green-Eyes at the end. Definitely TV show vibe.

One particular continuing trend in the movie marketplace which deflates your argument that the interest in advertising is trumping that of actual product. That would be the record breaking box office numbers that have happened each of the past few years. Maybe not so much from the genre pictures, on which this site primarily focuses its attention, but definitely from the mainstream pictures that appeal to the lowest common denominator. In fact, it seems the dumber, more formulaic the film is, the better it performs at the box office. Look at the successes of drivel like Wild Hogs, Night at the Museum, National Treasure….hell, even Norbit cracked the top 30 raking in nearly $100M domestic. People are turning out in droves to the box office, and it's only likely to increase as we enter into a recessionary economic period. These record numbers are the reason for the deluge of advertisement bringing with it the hype and jockeying for attention between the commercials in an increasingly crowded playing field. The extra scrutiny that these advertisments generate from sites like this seems to be mostly another means of winnowing down the plethora of options available to the average moviegoer, rather than to supplicate their attention until the film is released on DVD. Or perhaps, Devin, it's just that you and your friends no longer consider the movie going experience significant and worthy of your time unless it is organized by Edgar Wright or Eli Roth into an event at the New Beverly.

Holy shit he's right. We suck as a society

You just wait until pay-per-download trailers hit.

Actually, I'll bet someone sells DVDRs filled with those at flea markets somewhere. And probably on IOffer and/or eBay, too. Maybe they have "1000 in 1: 1000 Exciting Movie Summaries On One Disc!" printed on the covers… The studios would just need to catch up in that case.

I don't think that anyone's really pointed out that Universal doesn't even really having a paying audience to see the TRAILER right now. I work at a theater, and I know (as well many of the people that read this site know) that studios like to debut their big trailers before big films, preferably their own, but Universal doesn't really have anything going right now, at least in terms of films coming out that are gunning for a similar audience that can really start raising awareness this far out. They'll probably attach it to "Doomsday" or make sure that it's shipped along with it, but "Doomsday" is not going to make money. The ads make it look fairly generic, like just another post-apocalyptic "Road Warrior" knock-off (whether it actually is or not), it has no bankable stars, and "from the director of 'The Descent'" carries no weight whatsoever with a mainstream audience. Besides that, Universal has nothing but comedies coming down the pipe between now and June, leaving them with nothing to really tie Hulk to to get the in-theater advertising rolling, unless they rely solely on just having their trailers thrown on to other studios' films. It'll eventually end up everywhere ANYWAY, but I'm sure (particularly if there's a positive buzz surrounding it), they'd much rather have it benefit their own films. I'm all for the "See the trailer on 14 different channels!" scheme, or since I don't have the greatest TV, the "see the HD trailer online 5 minutes later!" trick. If it helps, more power to 'em. It also saves me from having to deal with the douchebags at work that DO pay to see a movie just so they can see a particular trailer. That still happens in this day and age, the Star Wars folks having been the worst in recent memory. Try explaining to THEM the difference between attached trailers and ones that aren't and how you can't have a trailer on all 4 prints of something if you were only sent 2 to begin with…Bastards…

You reap what you sow. If something is broken then sites like CHUD have played a major role in that breaking. Sites that were built on an audience of 1980s manchildren obsessing over every last promo shot, poster and trailer. If you want it to change, stop covering non-stories like this, start a new site dedicated to the incisive cineaste audience you so crave and suffer the drop in hits accordingly. Complaining about something and then continuing to encourage it is either gross hypocrisy or stupid irony. You get the audience you deserve – if you want better, aim higher.

I don't understand. How is MTV telling its audience about the trailer any different to CHUD doing the same last week? People want to see the trailer. You tell people about it on your website. They tell people about it on their TV channels. But somehow they're in the wrong?