
The Clown Travel Agency is open for business, and visitors who are first on the scene at each of the Agency’s locations are, as promised, in for a little surprise.
The latest viral marketing website for The Dark Knight finally got more than a front page today with a promise seen in the image above and a list of specific addresses in 28 cities. The addresses are being revealed slowly as the day goes on, and reports peg each one as a bowling alley.
An Empire reader claims to have found one of the first prizes, which turned out to be a bowling ball inside a bowling bag. The ball apparently had a telephone number scratched into it and the bag also contained an evidence bag, inside which were a phone, a charger, Joker playing card and a note saying to call the number immediately. There’s already a wiki page with photos of the swag (and one of the winners) if you’re too lazy or late to go out and hunt down the stuff yourself.
Calling the number, if nothing else, seems to help verify that the ball has been found; most of the revealed addresses have a passport stamp next to them, indicating that the prize has been claimed.
There’s also action coming this afternoon on I Believe In Harvey Dent and possibly at Concerned Citizens For A Better Gotham. I’m warming up to what WB is doing with these sites; they’re a little bit of non-essential entertainment to parcel out the time until the movie opens. Personally, I’ll be looking for the inevitable eBay auction for one of these evidence sets, if only to see what price some fan will pay for a piece of marketing.





15 comments
First
dude, i gotta drive to kingston, ma… forget it!
Although a little soon, I was hoping for a new trailer at 3PM. Sigh……..
"I'm warming up to what WB is doing with these sites; they're a little bit of non-essential entertainment to parcel out the time until the movie opens."
I find it rather annoying and pointless. I find it hard to believe that this viral marketing will make much of a difference to The Dark Knight's opening weekend. The punters will be dragged in by TV spots and not this pointless internet buzz mongering.
I disagree, this viral marketing has been an absolute blast, a way to keep the fans involved and intrigued in unique (and non-spoiler-y) ways. Now will it bring in people who aren't already fans? Hell if I know. But for us, this has been non-stop fun. If you can't find something to smile about people dressed as jokers to protest a Dentmobile, then clearly this isn't meant for you.
You, Astral, would be the proverbial sad-sack of crap. This is totally optional immersion for the fans. I'm guessing you're just against it because viral marketing is hip and you've got to show how cool you are by resisting a trend, right?
I made an attempt at the Phoenix one. I refreshed at exactly 1:00 and that's exactly when it was posted. I immediately left work for lunch and drove straight to the bowling alley, which took about 20 minutes. There were probably a dozen people outside on their cell phones already calling their friends and letting them know that they were too late. Whoever had gotten the bag was already long gone.
Did anyone else participate in the Acme Security Systems thing? I got in and received a phone call from Lt. Jim Gordon notifying me that the Gotham Major Crimes Unit now had my IP address, phone number, name, etc. I was also prompted to cooperate with GPD or go to prison for conspiracy. Looks like an honest continuation of the viral marketing stuff or else a good April Fool's joke.
Just give it up we know its you Devin!
Yeah, the Acme Security Systems thing was pretty cool actually.
I love this viral marketing as a Chris Nolan/Batman fan but I've gotta agree, it does'nt make much sense. I mean anyone who has taken the time to follow this thing for months is obviously going to see the movie opening weekend anyway. Thus, making the marketing aspect totally irrelevant.
Oh God, viral marketing is so lame.
I just got a voter registration card in the mail from Gotham today. It has a punch out card and everything. I am loving this! It's fun!
I thought the Joker was dead?
oh god i'm reading about viral marketing and posting negative comments about it because it's so lame. i'm on an epic quest of validation. my choice of entertainment is so advanced and diverse i feel the this need to make you think i have taste.
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