Everybody’s doing it these days; viral marketing is the big thing for nerd movies. The Dark Knight has a viral campaign that is redefining the level of interaction and complexity such a thing can have*, but Hellboy II: The Golden Army is doing its part. At the recent New York Comic Con members of HETFET – Humans For the Ethical Treatment of Faeries, Elves and Trolls – staged a protest march. Now a video has shown up on YouTube that leads to another viral site, called TheSecretDevice.com, which in turn leads to a girl’s video blog centered on faeries. It’s all building to something.
Check out the spooky YouTube clip below, and then go to TheSecretDevice.com and try to unlock the mysteries in the site. And there’s another video I’ve included below that, don’t miss it.
As of this writing the only comment on the clip above’s YouTube page is from Savage Enterprises, and the only clip on their page is the fucking awesome one below. I don’t know a thing about this, but I love it.
*I dread the junket for The Dark Knight; it’s going to be the Heath Ledger Memorial Roundtables. But I’m very interested in talking with the people who put together this massive and intensive viral campaign – just organizing one city’s worth of viral activity seems to be daunting, but these guys have done it nationwide, and in non-major markets.
12 comments
No one cares enough about this to call you fat. Homosexual.
Though adept at keeping fanboy hearts faithful, I wonder how effective viral marketing is when considering the mainstream market.
@1 – Ah, I was wondering where you were fuckstick. Took you at least 5 mins to post to this article. You're losing your touch, which is sad because apparently this is all you're living for.
#1
Why don't you fuck off to another site, seriously. It's talkbackers like you that are the reason this comment function is up to debate whether to keep it or loose it.
About the viral stuff. Personally I don't have any interest in spending time finding clues on various websites etc. So I shouldn't care about this stuff. However, I kind of dread the future. Cause when evry single movie starts having this stuff, 4 out of 5 news items on the various movie sites will concern some new viral site.
That means I'll have to spend all my time to filter through the junk to read about the real stuff.
Someone needs to get to work on a Devin is fat viral campaign…
Really? The "Devin Is Fat" stuff is STILL going on? Is EVERYBODY who reads this site 12 years old? Newsflash, "We Must Remind Him Always" and "davenix" and the rest of you illiterates- you're ANONYMOUS. NO ONE KNOWS WHO YOU ARE, therefore NO ONE CARES that you have the "balls" to be "funny." Fucking 12 year olds, man…
Wow, Devin is fat? Really? So your one of those bastards who stopped maturing around 3rd grade, continued to make fun of "fatties" and "gays" until well into High School, and now spend your time trolling the CHUD talkbacks because no one in your non-vitual life will even talk to you. Sad…
All of this Devin blahbity-blah is obscuring the fact that the second clip up there is the finest production this side of Samuel L. Bronkowitz. Just awesome.
He catches the damn bat. Awesome.
You know, I've used this comment block a couple of times now, but I'm starting to agree with the growing majority here: failure.
Noble,but it has attracted the same bullshit that made me allergic to AICN. Juvenille, misanthropic venom with no real direction or purpose. Maybe I'll just have to join the forums, because THIS…this ain't workin'. Let's take back CHUD from the Talkbackers.
That last youtube clip is just so many different kinds of awesome.
For the life of me I cannot figure out how to solve that freagin' puzzle. I've never been good at that kind of thing, though, so I suppose I shouldn't feel too bad. The video is kinda spooky, though, gotta admit it.
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