Man, we already thought the marketing team at EA was behind Dante’s Inferno 100% as they brought us in to see it, gave us twisted christmas ornaments and even rickrolled us? Even with the comics and films on the way, we had no idea how much faith EA has in this title.
Reports are coming in that EA has purchased a Super Bowl ad this year. Estimates for the prices of these are are at least 2.5 million each. I know a bunch of laid-off folks that must be pleased with this news, never mind EA’s investors, who just saw stocks tumble.
I’m hard pressed to think of any other videogames besides Halo 3 that bought an ad space for the Super Bowl, and that was much more of a sure thing.
Will the money thrown at this title pay off for a gaming public that’s just experienced the nuttiness of Bayonetta and has God of War 3 on the brain? We shall soon see.
5 comments
around 100 Million people watch the Superbowl each year. Now lets say that 2.5% of the viewers own a 360… not to far fetched… that's 2.5 Million people. Now out of that, lets say 25% are interested in buying this game, that's 625,000 people, and out of that… 30% are influenced by that add to do so… that equates to 187,500. Now, most publishers get $16 per game sold…. that's 3 Million dollars…
despite the gameplay being a total ripoff of GoW, this game is visually stunning, awesome story and wll def be taking the place of GoW now that the trilogy is complete
I just played the demo the other night on Xbox Live and I was completely blown away by it! This one will be a must buy. But I can't wait for all the Fox News shenanigans because of the graphic content [/sarcasm].
The game's fun. Alex's articles are not.
The gameplay offers nothing new. The game might be visually impressive (and I say might be, because I wasn't really blown away by the demo and all the design work seems extremely derivative), but at this point EA is stuck. They've got a game that's "pretty good" at best, but they're hyping the hell out of it in every way they can think of. When the actual game is released, I'm guessing it will be met with a resounding "meh" and all the millions they've spent on advertising (not even counting the Super Bowl spot) is just going to look like so much fluff. Hype is one thing when it pays off and the product is actually great (Uncharted 2, anyone?), but when your product fails to live up, you're going to see a lot of backlash.
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