Unless the picture's designed specifically with 3D (Avatar), rather than tacked on (the other 99.9%), I really could care less. That said, it never fails to be funny how aggressive you are in constantly pushing for it to be a fad. Could be. Could not be. But the outright certainty could come back to (harmlessly) bite you. It's just funny to watch someone be so convinced over something so meaningless.

It is not a fad, and you need to pull your head out your ass and accept this. Seriously. You're starting to sound like Bill Gates when he said the Internet was a flash in the pan. Stop. Avatar has proven beyond doubt that adding the extra dimension not only gets people into the cinema, it makes them willing to pay more. Can ya say Game-Changer. Why in the name of all that is good would studios run out of enthusiasm for something that has been proven irrefutably to appeal to the masses and make them a shitload more money? I'm sorry your bitter fury at Avatar's deserved success can't allow you to accept the simple reality of the situation. Stop saying its a fad. It isn't.

The bitch is people aren't crying out for 3d, studios are. Because it doubles the ticket prices. If Avatar weren't in 3d, or if 3d movies were the same price as regular admission, how much do you think it'd have made?

meaningless? How is the #1 profit generating trend in an otherwise bullshit reboot-frenzied industry meaningless?

Wasn't 2010 supposed to be the positive year for CHUD? Isn't it clear at this point that everyone is tired of Devin's fanboy soapbox rants? 3D adds something to the moviegoing experience. It's perfectly suited for a spectacle movie like this. People clearly have no problem with it. And #3, half of the reason for Avatar's existence is pushing 3D technology, so your argument is pointless. And even if it wasn't, do you honestly think BO returns would have suffered that greatly? It's a special effects-laden action movie that appeals to all ages, from the director of Titanic. The haters on this site will latch on to anything, it seems.

People do like 3D, get over it old man. It finally has reached a point where it is affordable AND looks good. Please remove this bitchness from your articles or just stop watching movies. I like hearing whats coming out, I don't like to hear what you think is right, I mean let's face it, you are rarely right about these things. Avatar's going to bomb, The Dark Knight sucks? Just tell us what's coming out and collect your check.

First of all, screw Sony for well… everything they've done in regards to this Spidey 4 debacle. Second, awesome MBV reference.

It's a good thing that I already wasn't planning to see this movie.

As usual Devin, you are 100% correct. Can't wait to see Clash of the Titans…in 2D.

I don't really care one way or another how slick a movie looks or what technology was used to make it. The important thing is the story. You guys are right, Avatar looked great. Like a cartoon come to life. But I side with Devin. Avatar blew story wise. In the short run, a gimmick like 3D will get the Ignorati in the movie seats, but it won't be around long term in it's current incarnation. What's next? The return of Smell-O-Vision? God bless ya Devin for putting up with us. You rock.

If I want 3d I'll go outside.

try watching Avatar in 2D, it's like playing with a ballon that has no air. which is to say, it sucks. Avatar needs that plus 1 dimension to just be an OK movie. Coraline is excellent in 2D, 3D is just a bonus. 3D is a studio gimmick, designed to get us to pay more for movies, James Cameron knows this and is laughing his way to the bank. This Spiderman fiasco is proof of the gimmick.The ability to charge 16 bucks for a movie is far more appealing than actaully making a good movie.

3D IS NOT A FAD now excuse me while I log into Myspace. Oh shit, my Pet rock needs to go outside.

For some directors, I feel 3D could be a really great way for them to get back to their roots, specifically Lucas. If you recall the remastered trilogy, one of the most distracting things is the CG-cluttered screens. They cause the scene to lose it's focus, causing it to be completely scattershot and distracting. Now if A New Hope was to be remastered for 3D, he would have to carefully consider the focus of the frame and HOPEFULLY remove the unnecessary garbage. It will bring us further into the universe (not that we needed it before) and it could be like watching it again as kids. Furthermore, when he goes to make new films, they will have his keen eye back. However, some filmmakers and ESPECIALLY some films cannot be transfered due to how scenes were shot (Bourne Movies, Cloverfield ect.). 3D is a tool like CG. It should be utilized, not abused.

Like a lot of others I agree Devin's ranting can get tiring. But on this topic I have to agree with him. People and studios need to wake up, not everyone likes 3D movies. The only movie I saw in 3D this decade was Up and it sucked. My seven year old sat through 90% of the movie with her 3D glasses off because she hated 3D. My wife sucked it up but it's ineffective for her because she's blind in one eye and has no depth perception (way to exclude an audience Hollywood). Before that was Amityville 3D back in the 80s which people conveniently forget also used the polarized glasses not the blue/red gels. It sucked in the 80s and it sucks now.

The only reason Avatar has made so much money is because it's trendy and people go because all their friends have seen it or want to see it just like all the chics back in the 90s with Titanic – peer pressure. I haven't seen Titanic and I have no intention of EVER watching Avatar.

In fact after watching this year's blockbusters I've been waiting to see (which we fully intend to watch on a 2D screen or not at all), we are not stepping foot into another cinema ever again until this "fad" (if indeed it is) ENDS or if it's a kid's film for the sake of our daughter. Otherwise we wait for DVD release. And if it's a super must see NOW kinda film, I'll be happy to get my hands on a bootleg just to show Hollywood I ain't dishing out a single hard earned red cent for this 3D crap they insist I must see.

Only two ways to get me to watch 3D: when holographic movie technology is perfected (I refuse to wear a second pair of glasses or get contacts or lassix surgery just to watch it) or go watch a play.

As for Spidey. It's a moot point, I'm not the slightest bit interested in watching any Marvel movies that are not part of the Marvel movie-verse.

If not everyone likes 3d, why is it selling the fuck out of everything. Shit movies like final destination, bloody valentine, pirahna, are drawing bigger audiences because of 3d. The highest grossing picture of all time is 3d. Stop telling everyone what they obviously don't want you fucking retard. THEY DO WANT 3d. So suck it.

i think #14 and #6 make solid points and i think #15 is just bitching about one bad experience in the movies…2D films are not going anywhere and you will always be able to watch them in the movies or on your home screen, 3D is just another way to sell big spectacle films and avatar proves that it works. just because a few filmakers abuse it (like they abuse cgi or moving pictures in general by their apparent contempt for audiences) doesnt mean that it cant be used by someone who knows what they are doing. its a tool that will work sometimes, and suck other times. get over it. and jesus #15 if you really feel the pressure to go see "event" films so much then maybe you need to grow some balls and stop giving a crap about what other people tell you to go see…dont recall getting stalked by the FOX executives to go see their 3d movie called AVATAR. talk about drama people jesus

yeah Devin… 3D is a fad like staying in shape… screw 3d and screw the gym…. i'm going to live me life like Devin!!! NO 3D, NO GYM, NO SEX, NO FRIENDS, NO HOME W/OUT MY PARENTS, NO SHAVING….. NO SOUL….

It is a fad and a fucking stupid one at that. It shows how stupid people truly are now that a dumb gimmick until recently reserved for horror and kids movies is now the most magical and "immersive" thing in cinema. Maybe people are just people becoming more infantile. They want to pretend like it is some sort of huge breakthrough and that it is so "immersive" when really they just like to go "OMG SPACE FERN STUCK OUT OF SCREEN AT ME OMG CINEMA!"

I also hate sound in movies and color… Stupid fads

Devin doesn't like 3D so its a fad. Dumb ass. And if you wanna see Spidey 4 in 2D, go and fucking see it in 2D. I don't know why Devin has such a hang up about directors and studios giving you more options on seeing films. And if the dumb tard can't see the potential of the technology (not just the 3D, but the virtual cameras and stuff) Cameron created for Avatar then he shoudln't be writing about films at all.
Maybe it's because he's an assclown, yes, that's it.
And 3D does not 'double' the ticket price. Maybe if you live in rip off city, but my local cinema charges 16 bucks for 3D, 2 bucks more than regular. If that double the price you should get a job at NASA with those math skills.
LOL, yeah, that sound and colour fad died in the ass too.
Not every film has to be in 3D, but if it suits the film, and I see no reason why Spidey 4 wouldn't, then bring it on. You can still see it in 2D.
Oh and wearing the glasses is an issue??? Really? Jesus christ on the cross. You can manage a big gulp, pack of chips and some M+M's, constantly scrunching open the pack, annoying everone close to you with no problem, but putting on a pair of lightweight glasses, once, is too much for you to handle. God, how do you survive the real world!
Devin and 3D is irrelevant, you're a fat man with an opinion, that's all. Please move on, you sound like a child now.

why is that guy fisting spiderman???

Wow, people really seem to be attached to 3D! I think it's cute every once in awhile, but mostly I find it pretty distracting. Instead of immersing me in the story, the ghost people walking in front of me really draw me out of it. For the near future, I'll be going out of my way to see things in 2D.

Can anyone tell me what is so great about 3D ? What does it add to the movie ? What does 3D do to make movies better? Does 3D improve/enhance on any aspect of a movie experience or does it DISTRACT/DETRACT from the movie ? I believe 3D is for kids and the majority of the dumb human population will support this fad until their A.D.H.D kicks in. Sheep who enjoy the next bandwagon fad as long as they are told to like it they will support it. There is no room for logic and reason in today's world.

DEVIN – maybe you'll gain some respect for Chris Nolan when he refuses to film the next Batman in 3D. He's one of the few directors in Hollywood who have the clout to say "no" and still stay on the project. Et tu, Raimi?

3D is a problem when its a driving force during the films production.. Why have backstory when we can pack more dull scenes that showcase dust/floating sweat/bugs/any number of other things that seem forced to move into the foreground.. Look! your ticket is certainly paying for itself now! (now that I've stopped caring why our first contact with aliens is like Vietnam)

Devin continues his mission to drag CHUD into whiny bitter irrelevance, I see. You'd have to be a fucking idiot to think that people won't be lining up around the block to see a Spider-Man movie in 3D.

#24, allow me to answer your questions.

1. Can anyone tell me what is so great about 3D ?

James Cameron probably can.

2. What does it add to the movie ?

Distracting foreground elements. Cinema has gone on TOO LONG without distracting foreground elements.

3. Does 3D improve/enhance on any aspect of a movie experience or does it DISTRACT/DETRACT from the movie ?

It damn sure improves and enhances a movie's box office intake, and the distracting foreground elements speak for themselves.

4. I believe 3D is for kids and the majority of the dumb human population will support this fad until their A.D.H.D kicks in.

That's not a question, you dumbass.

Do us all a favour and don't call it "Spider-Man 4". That would imply some kind of connection to Raimi's movies. They've alienated all the fans of that franchise, so let's not pretend this "reboot" bullshit is in any way tolerated.

I saw some pepper jack cheese in 3D and it blew my freaking mind RIGHT OFF.

Seeing as how just about every prediction I've ever seen Devin make about the movie industry proved to be incorrect, I'm guessing 3D will be a large part of the mainstream movie business from now on. Which sucks.

As a art teacher I have to say, you're fking stupid! 3D ads dept, just like shadows. If you can't apriciate it, you probably have something wrong with your eyesight.

Devin, do you cry yourself to sleep every night over the fact Avatar was so successful? Is that why you have this endless grudge against 3D? Because guess what, my over-fed foe, it’s here to stay. Get used to it or get a new fucking hobby. And as the guy said above, if you’re really, truly determined to rob yourself of the new full cinematic experience Cameron & Co have ushered in (the phrase “cutting off your nose to spite your face” springs to mind here) there’ll always be 2D versions of those same films knocking around at low-rent cinemas, specially showing for bitter retards like you. Enjoy sobbing into your popcorn, jackoff. Once and for all, Devin, you dumb cunt, cinema is a VISUAL artform. 3D aids the VISUAL experience. Smell-O-Vision and its fellow gimmicks failed because they added nothing to the medium’s primary stimulus. 3D does. So, kid yourself if you like. Bleat that 3D’s a fad. Go on. But you’ll feel pretty fucking stupid in a few years. Trust me. Because Alf Is Always Right.
Also, to the dude above who said 3D was a fad because his wife only has one eye – that’s the fucking funniest thing I’ve read in months! Just because you married a fucking Cyclops means the rest of the world should have to endure films in 2D forever? LMFAO! I mean, what else is up with your wife, has she got webbed feet and halitosis too? Thanks for sharing! Dumbass.

There does seem to be a willingness on the author's part to willingly want 3D to fail. I wonder what his view would be if Ant Man was announced as a 3D film?

Personally I hope it's here to stay for two reasons. Firstly, it will allow truly gifted filmmakers to construct the frame with a depth that was previously unavailable to them. Say what you want about Avatar as a film but you'd be hard pushed to say that the 3D doesn't add anything to the experience. Secondly, it's something that, at this time, is pretty much unique to the cinema. Surely anything that encourages people to go the cinema rather than wait for the DVD/Blu-Ray should be encouraged? Especially on a film website!

For what it's worth, i give 2 shits about 3D. Give me the Blu and take off these ridiculous glasses. (Funny as fuck about cyclops, though. Maybe she can get a part in the Clash of the Titans…

Yup, I agree with this article to some extent. I do think that unless you have put A LOT of work to making the film visually that fits with the 3D enviornment then so be it, but from what I've seen from time frames it looks like Studios are just pushing their films and jumping on a bandwagon without really going through the timely task of making it 3D worthy. I'm no interested in Spiderman or any other film thats just taking advantage of the 3D bandwagon.

In the past when 3D achieved wild popularity, it quickly declined again (and all was right with cinema). So, historically I could see why you would call it a fad. Is it here to stay now? Maybe. I hope not. It cost me too much and gives me a headache. But it's definitely better for the studios cause they can give you an experience that you CAN'T DOWNLOAD at home.

Right now, I'll just call it a gimmick. Think they'll ever make a prestige picture in 3D?

Are you people always this angry?

3D Is a fad and here's why. The big studios are both fickle and frugal. The first whiff that film goers are fair to middling on 3D it'll go into hibernation. If Sony's robbing Peter (special effects) to pay Paul (3D) on SpiderMan, I'm guessing the fans will find it wanting.

That's what I thought 3D is a fad a gimmick a cash grab, that offers nothing positive to movies. ********Ryan did you see a question mark at the end of that sentence ???? HUH?…..you DUMB ASS .I know it's not a question you fucking retard. You dumb fucking suicidal AVATARD fans butt pirates . Avatar is a shit movie.A dumb redundant plot. Fucking garbage dialogue lazy boring half-assed characterizations with boring action scenes and horrible cliched themes. Only reason it has a 82% tomatoe rating is because of Fox and Cameron's brainwashing campaign to save hollywood because Hollywood only made 10 billion dollars last year and Cameron's 3D cliche shitfest is here to save Hollywood's profit margin…..Nobody can answer my questions about 3D because you are all a buch of AVATARDED furfags who are only here to wage war against Devin…. Right Ryan —–>?<—-You dumb ass . AVATAR IS A SHIT MOVIE FOR DUMB PEOPLE >>>>>>>3D IS A FAD GIMMICK CASH GRAB

LOL it isnt even 3D. Can you get out of your chair and walk around the image? NO that will not come until holographic projection. I'm afraid this is just another way for Sony to try and make an extra buck out of you. Movies have gone so downhill since Sony took a hold of the industry. HD is a gimmick, IF A MOVIE HAS A GOOD STORYLINE THAT IS WHAT GRABS THE VIEWER NOT A PRETTY PICTURE. But hey the art of storytelling has gone from Hollywood