| Film | Weekend | Per | Total | |
| 1 | Valentine’s Day | $52,410,000 | $14,300 | $52,410,000 |
| 2 | Percy Jackson & The Olympians: The Lightning Thief | $31,100,000 | $9,267 | $31,100,000 |
| 3 | The Wolfman | $30,627,000 | $9,506 | $30,627,000 |
| 4 | Avatar | $22,000,000 (-3.7%) | $8,194 | $659,605,000 |
| 5 | Dear John | $15,300,000 (-49.8%) | $5,143 | $53,178,000 |
| 6 | Tooth Fairy | $5,600,000 (-15.5%) | $2,038 | $41,528,000 |
| 7 | From Paris with Love | $4,740,000 (-41.9%) | $1,741 | $15,850,000 |
| 8 | Edge of Darkness | $4,585,000 (-33.1%) | $1,753 | $36,069,000 |
| 9 | Crazy Heart | $4,000,000 (+12.1%) | $3,980 | $16,526,000 |
| 10 | When in Rome | $3,429,000 (-38.2%) | $1,614 | $26,027,000 |
This just in: Stanley Kubrick called Albert Brooks’s Modern Romance a masterpiece. Dare you argue with Kubrick?
Often holiday films are released a couple weeks before the actual holiday, so it gets an opening weekend, and then the holiday bump. Think The Grinch, or The Polar Express. But I guess that holiday season is exactly that: a season. And Valentine’s Day isn’t so much a holiday as that. So I can understand why Warners did what they did and it worked like gangbusters. With a $50 million plus weekend, they should be at $60 tomorrow-ish, and that means it’ll be hard for them not to make $100 million, which is a big win for this Yellow Rolls Royce of a movie. I still think that Percy Jackson will probably outgross in total V-Day at the end of the day, because it isn’t attached to a specific holiday, and next weekend should see a sharp decline for this weekend winner.
Both Percy and The Wolfman did around $30, may do $40 at the end of the four day. Percy should hit around $100 Million domestic (it’s no Jumper), which means that if it does well enough internationally, there could actually be a sequel. How awesome would it be if there was a Son of Wolfman film? Or a Curse of Wolfman? I could be down for that. Alas, no. Though The Wolfman opening is not disastrous, like V-Day, it’s going to struggle to double its opening weekend.
Dear John was an opening weekend picture. Failing 50% suggests nothing good. That’s like a horror film dropping more than 60%. Romances tend to have legs, but perhaps V-Day kneecapped it. Avatar is at $660, so by the end of the week,it should be over $670, which means next weekend, it’ll be over $685. It also only dropped 4%, which is partly because of the holiday. $700 before Alice, after that, we shall see. I think $750 might be the finishing realm. I also know some people who think it will win best picture still, and I think that’s all ’bout the actors.
Crazy Heart is enjoying its nominations, and is doing solid business. Everything else out right now is like that guy at the end of Blue Velvet, bullet in the brain, dead to the world, but still standing.
Next week we get Scorsese.
6 comments
Well, it doesn't look bad for Wolfman so far… but no matter what groos, it sucks when a rom-com is ahead of ye.
Rom-Coms are expected to beat 'R' rated horror films, especially on Valentines Day weekend, and ESPECIALLY when the film is called Valentines Day. The people seeing movies this weekend are couples, even if Rom-Coms suck, they sell. Its a fact of the industry, its not what is good, it is what is marketable (which is why Avatar is the highest grossing film ever).
Yes, it is all in the marketing, and under any other name at any other time, "Valentine's Day" probably wouldn't be making this kind of money. At the theater I work at, this thing has been busy all weekend, but from what I've seen of it, it's the blandest, most predictable piece of shit you can imagine. It's for people without imaginations that say to each other "Y'know what? It's Valentine's Day, so let's go see…(wait for it…)…VALENTINE'S DAY!". Something like that. I think it could have had a longer life if, like Andre said, it would have come out earlier. It's a smash-and-grab any way you slice it, and while it would have had more direct competition last week opening against "Dear John", it still would have probably banked more before its built-in expiration date. People ask us all the time why the big Christmas movies don't open in December, like it's OUR doing (as they're more than willing to shell out cash for them in mid-November anyway), and I tell them that it's because they're almost guaranteed a good run THROUGH Christmas when they come out in November. If you make a Christmas movie that comes out around Thanksgiving that's gone by the time Christmas comes along ("Deck the Halls" comes to mind), you have no business making movies. Even with popular Christmas flicks, if they come out in December, you're looking at a couple good weeks tops. Often, the most successful movies during the holidays aren't holiday movies, and the holiday is more of a ploy to make you feel like you HAVE to see it.
You do know what this means right? In 2012 prepare for 'Another Valentine's Day!'
my girlfriend made me miss the NBA all-star game so we could see Valentines Day. She must be getting back at me for making her miss the Olympic ice skating. yeh my gf can be a bitch.
U.N.I.T.Y… who you calling a bitch?…. I already got back at your for that Olympic ice skating shit by sucking your best friends cock. yeah, I'm a bitch. I'd tell you to get back to work, but you aint got no job mother fucker!!!
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