| Film | Weekend | Per | Total | |
| 1 | Alice in Wonderland | $62,000,000 (-46.6%) | $16,631 | $208,625,000 |
| 2 | Green Zone | $14,535,000 | $4,840 | $14,535,000 |
| 3 | She’s Out of My League | $9,600,000 | $3,248 | $9,600,000 |
| 4 | Remember Me | $8,300,000 | $3,752 | $8,300,000 |
| 5 | Shutter Island | $8,140,000 (-38.5%) | $2,426 | $108,008,000 |
| 6 | Our Family Wedding | $7,600,000 | $4,735 | $7,600,000 |
| 7 | Avatar | $6,600,000 (-18.7%) | $3,842 | $730,344,000 |
| 8 | Brooklyn’s Finest | $4,290,000 (-67.9%) | $2,212 | $21,351,000 |
| 9 | Cop Out | $4,230,000 (-54.5%) | $1,468 | $39,442,000 |
| 10 | The Crazies | $3,650,000 (-48.4%) | $1,547 | $33,358,000 |
This just in: Daylight savings this year amounts to a hundred and fifty bucks.
When a film drops like a stone, it was well sold. When it holds, it means that word of mouth was good. And though the word that was bad was very bad, Alice in Wonderland has played. The percentage game may be working against it for a $300 grand total stateside, but that’s not impossible, and unless something truly terrible happens, it should be over $250 next weekend, and there’s no real competition for 3-D screens until 3/26. Hello big win for Disney on this, and international is also strong. The question then is if Disney was being extra cautious regarding the DVD release window, or if this is another smart Mouse-house decision to shrink release windows.
Green Zone was neither fish nor fowl, and selling it as Bourne 4 or whatever didn’t play. Expect a quick death. Same for Remember Me, She’s Out of My League, and Our Family Wedding for that matter. These are two weekers, palette cleansers meant to swab away other films that also aren’t exactly cleaning up. A cycle of mediocre.
Shutter Island crossed $100 million, Cop Out should get over $40 in a day or three. You could say that Smith brought Willis down, but the majority of his non-Die Hard films have been doing $40 domestic for a while. Perhaps international will be solid, but $50 is out of the question now.
Overture has both The Crazies and Brooklyn Finest. To make what is known in professional comedian circles as a call back, they know how to sell well. These were well sold.
3 comments
Actually, while I do find Alice to be pretty lousy flick, I think the word of mouth is probably a lot better amongst average moviegoers than film buffs/cinephiles. People were clapping when the film wrapped up in my theater.
I laugh at Robert The Shiny Lad's low box office intake.
You're dead on about Green Zone. My girlfriend loved it, and so did I but it was way too heavy handed. Yes, justifiably so, but they marketed it as an action movie when it was a political thriller. Good movie all the same. As far as Alice goes, who knew Hot Topic ads could be so profitable?
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