A topic of conversation amongst nerdy
web writers at WonderCon: What happened to the Iron Man 2 viral campaign? Compared to the Tron
Legacy campaign
– they threw a guy out of a fucking helicopter! – Paramount’s been
pretty quiet. We had a Stark Expo shirt giveaway at Comic Con, and
recruiters letting people apply for jobs at Stark Industries. Yet there
was zero presence at WonderCon, and the Stark Expo stuff has just led to
some videos. Maybe Disney upped the ante in ways that other studios
aren’t ready to follow.
But one thing that did come from the
latest round of Stark Expo-related viral videos is Accutech, whose logo
looks like it definitely could also be the logo for a certain pending
superteam. Is this a coincidence? Probably not a coincidence–
it’s certainly intended to get doofi like me to write about it – but I
doubt that the Avengers logo has been decided upon already.
But
let’s get all fan-ficcy anyway! Maybe Accutech becomes the arm of Stark
Industries that designs and provides technology to the Avengers
Initiative, which is a program under SHIELD? Could be.
Watch
the Accutech video below.
5 comments
"What happened to the Iron Man 2 viral campaign? Compared to the Tron Legacy campaign – they threw a guy out of a fucking helicopter! – Paramount's been pretty quiet."—-It's called "not wanting to piss away time and money on pimping a movie people are already going to see anyway". Seriously, Iron Man 2 is SOLD. It comes out in a month and there isn't anyone that DOESN'T know it's coming out. Tron, on the other hand, doesn't come out 'til Christmas, and it's certainly going to take a little more effort to raise awareness. Iron Man made 300 million 2 years ago. Tron's been off of the mainstream radar for approximately forever (though I COULD be rounding up just a little bit), and while it obviously has a lot going for it (3-D, the Disney marketing machine, nostalgia factor), it's going to take more work to convince the public that this sequel to a decades-old film that had an extremely OK run in it's day is going to be that big of a deal. Here's hoping that Legacy is actually a good movie and that lots of people pay to see it if it is and that it isn't just mostly remembered in 30 years as a highlight reel of what was state-of-the-art digital technology in 2010.
Well said PlanB.
But dang, I didn't get shit from Stark, not even an Iron Man paperclip!
Stupid ass economy!
Iron Man 2 > TDK
I know this to be true. 🙂
Yeah, your right Plan B.. I don't know of anyone outside the net even interested in a TRON movie and it isn't like the one from the late 70's tok the world by storm if I recall correctly.. But as much as I'll obviously see IRONMAN 2, it really seems like for a movie that comes out in 1 month, that there have been ahrdly any TV Spots, if any at all and I guess MARVEL and Disney are confident that RDJ and the character alone doesn't require alot of marketing to get the job done…….Or I could just be wrong all together and reading too much into it..
The Avengers movie logo is the same as the comic book logo, but instead of yellow it's white/silver.
From article: "Maybe Accutech becomes the arm of Stark Industries that designs and provides technology to the Avengers Initiative, which is a program under SHIELD? Could be."
The video mentioned" the sword that protects the nation" Wasn't S.W.O.R.D. a division of S.H.E.I.L.D. that was specifically targeted at designing weapons?
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