It’s hard out there for studios. Every year it’s getting harder and harder to get people out to theaters instead of waiting for the DVD (or just stealing the movie from the internet). Paramount is tackling the problem head on, and no, it’s not another goddamned 3D movie.
It’s a sing-a-long.
Paramount is rereleasing Grease this summer with lyrics onscreen, urging people to sing along with the songs. It’s a great idea, and one that’s been gaining popularity at rep houses across the country (the legendary Alamo Drafthouse does sing-a-longs on the regular). The Grease Sing-A-Long is getting a special two week release, and Paramount is doing one of those “Demand it comes to your town” events that worked very well for them with Paranormal Activity.
I’m psyched for this – I’m a huge fan of Grease and a huge fan of public singing. I’m hoping to get something cool for CHUD readers, at least in Los Angeles, going for this release.
In the meantime, enjoy the trailer, which gives you an idea of how the sing-a-long works. Controversy time: will all the girls scream or cream for Greased Lightning? I always thought it was cream…
10 comments
I thought they smoked too but apparently not anymore.
Cream. Interesting idea anyway.
Just noticed from that very first shot of Travolta that they've digitally removed the cigarette from his mouth. Love the movie, but no thanks. What's good for the kids of the 70's should be good for this generation.
If you bought the "Grease" blu-ray, the sing-a-long is on there already.
They totally pulled a Spielberg and digitally removed that cigarette from her fingers.
And it is "cream." The whole thing about Grease was hat it was set in the 50's with that 70's sexual edge to it.
No way in hell though were they releasing this on the big screen for families with the correct lyrics.
I abhor smoking – it stinks, it kills and has under-paid workers addicted to something else other than alcohol. BUT, feck that is hilariously bad – removng the cigarette from Sandi's hand and mouth when there CLEARLY is supposed to be a cigarette there. Senator Finisterre's work is progressing well it would seem.
What the hell. They digitally removed smoking from this picture??!! Christ Almighty, I was about 10 when I saw this in the theater, and my parents I can tell you didn't give one damn about who was smoking or not smoking in the film. I enjoyed the hell out of Grease. If anything warped my little 10 year old brain, it was seeing the uber-cute Olivia Newton John dressed up in that black leather get up and dancing around seductively. Why don't they just remove all of that too in order to protect and shield the precious little snowflakes. Sigh*
I didn't even realize that the cigerattes weren't there! HAHAHA! Amazing. What a silly notion indeed.
Ugh. I love this movie, but I can't imagine a more horrible moviegoing experience than sitting through an encouraged sing-along. Seeing an old movie on the big screen: good. Completely ruining it with "audience participation": bad.
LOL when Travolta turns around and hes had that cigarette digitally removed, he looks like hes had some teeth knocked out! LOL!
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