| Film | Weekend | Per | Total | |
| 1 | Shrek Forever After | $25,300,000 (-41.6%) | $5,768 | $183,043,000 |
| 2 | Get Him to the Greek | $17,423,000 | $6,460 | $17,423,000 |
| 3 | Killers | $16,100,000 | $5,631 | $16,100,000 |
| 4 | Prince of Persia: The Sands of Time | $13,900,000 (-53.8%) | $3,812 | $59,452,000 |
| 5 | Sex and the City 2 | $12,650,000 (-59.2%) | $3,672 | $73,434,000 |
| 6 | Marmaduke | $11,300,000 | $3,517 | $11,300,000 |
| 7 | Iron Man 2 | $7,783,000 (-52.7%) | $2,588 | $291,294,000 |
| 8 | Splice | $7,450,000 | $3,041 | $7,450,000 |
| 9 | Robin Hood | $5,133,000 (-50.7%) | $1,975 | $94,262,000 |
| 10 | Letters to Juliet | $3,000,000 (-48.6%) | $1,529 | $43,300,000 |
This just in: Twins, Max. Twins.
Four pictures this week went wide. Universal won the weekend of them with Get Him to the Greek. It couldn’t crack $20 Million, but was the best of the bunch. The film cost $40 Million, so there’s a good chance they’ll do more than that as the next comedy is Grown Ups in three weeks. Grown Ups should be huge, but three weeks is long enough to get to $60 Million. That’s not a great end game, but at least no one’s embarrassed like they were over MacGruber (which left theaters this weekend, dropping 2369 screens out of 2546). It did better than Killers, which critics will remember as “the film they didn’t screen for critics.” Maybe the coverage of that was the sort of inside-baseball that journalists – which often display their narcissism quite blatantly – fall into without thinking about how no one cares, but it’s still a sign of terrible. This should be a low grosser for Katherine Heigl, who’s become a fairly dependable romantic comedy leading lady. This could also play longer, but I would guess around a $50 Million all-in total is the ceiling.
Marmaduke looked and smelled like a piece of shit from the outset. The dog didn’t hunt, and should collapse completely by the time of Toy Story 3. Such means that Fox could get near $30 Million, but that’s about as far as they can go. Splice couldn’t crack $10, and Devin asked you to go, so don’t be a dick, the weekend’s not over, you can make it. Regardless, it’s not a bad number if the film doesn’t drop 60% next weekend. It probably will though, so it won’t do much more than $10 Million. Warners had the right idea on this one in the release date and everything, but they never had the hook, and some people just get offended by body horror so there it is. It’s likely a cheap bet on their part, so the film will probably be profitable for them. But barely.
The winner by default was Shrek, and the picture will make it past $200 million without question. Next week it should slip and Toy Story 3 should kill it, but $220 is the standardish number for Dreamworks animation these days. Of course the film is a disappointment in terms of the franchise, and will be the least successful of the four (the first made $267 Million), and Shrek has the most expensive voice talents of all the animation franchises. There are no winners here.
The only pictures on this list that are coming up like real, actual successes are Iron Man 2 and Letters to Juliet. Robin Hood‘s going to make it to $100 Million domestic, but the film was expensive – that’s not even half the production budget. Prince of Persia most likely won’t even have the luxury of a nine digit total domestically, and should top out around $90-ish at best. Sex and the City could limp to $100 Million, but it also might fall short. For all these films they’ll be made/saved/broken by international. With World Cup, the release dates on some of these is different so they aren’t all opening at the same time as domestic. Whereas Juliet was likely done on a budget, so a $40+ total is a win.





14 comments
Next week should see a real increase in boxoffice cause two movies that people actually want to see are coming out. Sure, neither A Team nor Karate Smith are getting much Internet love but non-Internet world seems pretty hyped for these movies and Airbender, another movie with lukewarm Internet response. Watch for potential breakouts before Inception takes the movie of the year crown. I`m not counting TS3 because it`s a no brainer that it`ll be huge considering the franchise popularity and Pixar brand.
Iron Man grossed $318. The sequel is running out of gas and has 27 million to go. Marvel will surely try to keep it on as many theaters as possible, but when does the verdict on this one switch to disappointing?
iron man 2 cant be called a dissapointment cuz it's gonna end up with over 300 mil and has already surpassed its predecessor internationally
Empire didn't come close to what Star Wars made. Temple of Doom and Last Crusade what Raiders made. How much do we consider them disapppointments?
Iron Man 2 is a hit. Period. Only in the twisted fanboy or Hollywood mind could it be perceived negatively.
Also, "Crystal Skull" was the top-grossing film in the Indy franchise, and (regardless of quality) the Internet-types completely disregard it's success and shit all over it, so I guess THAT was a "disappointment" too. Internet math is funny.
Marvel is making bank off of IM2, and to suggest the film is a failure would be stupid. However, I can assure you the studio was internally projecting this to be a much bigger grosser. The first film was beloved and there was weak competition in May. They thought they'd hold it to 400, 375 for sure. That's not going to happen. They are surprised by that, and combined with the question mark of Thor and troubled production of Captain Avengers, and there IS is a bit of a disappointed feel, and nervousness about the future.
Iron man 2 IS good, jeez. Just look at that list of movies. It's like a rose in the midle of a heap of shit.
I went to see Splice.. By myself, Sunday evening show.. 25 people in theater, 2 walked out… Obviously, I liked it… Edgy, but somewhat predictable as the story unfolds, but enjoyable.. Now, I can bitch…
Personal I could give a flying fuck about box office returns on a movie that I like but we all know that if we want something which we enjoy to continue forward, it's got to make money, simple as that.
Me personaly, I'll take IM2 (and obviously IM1) any day of the week over that boring ass of a movie called TDK. Now there's an actionless movie for you!
Shit, Blade 1 and 2 are better than TDK!
Wait, what summer are we in?
think of the box office if marmaduke and splice had been cross-pollinated into a cool violent, perverse thriller about talking animals for the whole family
I've seen nooo exposure for Splice, 'sides on the movie nerd sites, which is teh suck. If they pimped this like Bay pimps his horror remakes, I don't see why people wouldn't go.
@5: Crystal Skull also had, far and away, the highest cost associated with it. Skyrocketed production cost + large backends for Spielberg and Lucas = less off a profit than you think. I bet the movie was not the most profitable of the franchise… or even close to being so.
I'm sad that Iron Man 2 is a huge hit. We were promised a sequel that would take an evolutionary leap, like X2, Dark Knight, Spider-Man 2. But what we got was a major step back. Tony Stark came across as a jerk, and it was all just robots hitting each other.
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