| Film | Weekend | Per | Total | |
| 1 | Toy Story 3 | $59,000,000 (-46.5%) | $14,647 | $226,552,000 |
| 2 | Grown Ups | $41,000,000 | $11,602 | $41,000,000 |
| 3 | Knight & Day | $20,500,000 | $6,617 | $27,789,000 |
| 4 | The Karate Kid | $15,400,000 (-48.5%) | $4,118 | $135,641,000 |
| 5 | The A-Team | $6,000,000 (-58.3%) | $1,851 | $62,843,000 |
| 6 | Get Him to the Greek | $3,010,000 (-50.7%) | $1,376 | $54,486,000 |
| 7 | Shrek Forever After | $2,875,000 (-48.8%) | $1,229 | $229,313,000 |
| 8 | Prince of Persia: The Sands of Time | $2,801,000 (-49.7%) | $1,513 | $86,177,000 |
| 9 | Killers | $2,000,000 (-60.3%) | $881 | $44,000,000 |
| 10 | Jonah Hex | $1,600,000 (-70.3%) | $566 | $9,144,000 |
This just in: The end of the world (as we know it). Temperature: average.
I thought Toy Story 3 might fall a little less as the franchise is so beloved, but in that way it’s behaving more like a sequel. Next weekend is interesting math because it might lose some Imax/3-D screens to The Last Airbender, and yet it’s also a holiday weekend. Which is to say it could end next weekend over $300 or might fall a bit short. But if it isn’t over $300 next weekend then $400 is out of the question. Most things seem to be under-performing the expectations brought on by Avatar and Alice in Wonderland – Imax and 3-D might be inflating grosses, it’s hard to know how much in the face of raised ticket prices, high unemployment, etc.
Tom Cruise has been a movie star for 25 years, where Adam Sandler has been a movie star for about fifteen. Sandler has never really offered the public much of a glimpse into his personal life, and though he probably went through a coke and whore phase – and maybe still does – he’s never gone off the reservation, and his audience knows what to expect when he makes a movie like Grown Ups. Whereas Tom Cruise is happy to do Les Grossman stuff, and Fox’s marketing on Knight and Day was bizarre to say the least. Sandler’s poor reviews will be written off by his fanbase – as he’s consistently been getting terrible reviews – so it’s possible the film will get to $100 and maybe just over, but his base may be front loaded. With the holiday weekend Grown Ups should be able to clear that hurdle. Anything past $120 would surprise me, though I thought it might be a monster.
Some people were talking about Tom Cruise not being on Mission: Impossible 4 because of this less than awesome Knight gross. Since Cruise controls the material, it would only be if he were offered a sweetheart of a package, which would mean more money, and Cruise would probably be in it anyway. Knight might have better legs than The A-Team, but it’s not going to crack a hundred.
The Karate Kid probably should have come out in March, but Alice in Wonderland. It’s always easy to second guess that stuff. Unfortunately, it’s facing a barrage of children’s and young adult films hitting the market. The film seemed in a position to hit $200 Million but that’s gone away. Still, everyone should be happy with it, especially if it plays okay internationally. Whereas The A-Team is going to have to make due with an around $80 Million total.
Get Him to the Greek will get over $60 Million, but it’s going to start bleeding screens – the only positive is that everything is top loaded right now at the box, so Killers, Jonah Hex, Shrek and Prince of Persia are ready to go, the only question is what are the studios trying to milk their last dimes out of? Warners won’t be able to hold Jonah for shit, so that’s a goner, but Disney might try and save some Persia screens, and Killers was expensive. Such means Greek should bleed out a lot come Despicable Me, but that’s long enough to get over $60.
Next weekend looks bad. I don’t think critics have screened The Last Airbender, which is not a good sign, but then… everything else about that picture. Then we get Predators, which also won’t be in front of a number of online critics, though may screen for press. Then Inception, which if you’d heard what I’ve heard about it… I’m not the sort of person who says “I can’t wait to see” something, but this is the rare exception.





11 comments
Grown Ups making $41,000,000 is.. is..
Hmm, I was debating Predators, leaning towards not seeing it unless one of you guys gave it a glowing review. Your article here just reminded me that at least Devin, if not the rest of you, are barred from Fox screenings, so I guess there probably won't be a CHUD review to go off of come July 9th. Robert Rodrequez's shit talking on Predator 2, a better action film than he could ever hope to make, was very off putting anyway. Oh well, another ten dollars saved this summer!
Um, you forgot probably the #2 movie of the summer coming out next week…
I'd hate to see the Jonah Hex comic get bashed by the public, just because its movie was a stinker. I encountered a similar situation after Miller fcked up The Spirit.
I think that the same people that honestly believe that Tom Cruise's personal life is at fault for the less-than-expected takes of his movie in the last few years (like MI:3 and it's "pathetic" 150 million domestic) are the same people that still won't go see Brad Pitt movies because of "what he did to that poor Jennifer girl", which is pretty much old ladies and the "Sex and the City" crowd, which primarily consists of housewives that don't really come out for anything else anyway. The "Knight and Day" theatrical trailers were pretty good, but I agree that the TV ads were confusing, as they seemed to eliminate the comedy altogether and made the whole thing look very run-of-the-mill. It's very possible that people just didn't want to see it based on the poor marketing and not on Cruise's years-old shenanigans. Oh, and now that we're a couple of months into a summer full of underperforming movies that were expected to be blockbusters, does Iron Man 2 making ONLY as much as it's predecessor seem like less of a "disappointment"? That film of course stars Robert Downey Jr., one-time holder of the title of most public fucked-up personal life in Hollywood.
Great article, Andre!
so.. do you think Inception will do well in the BO? tell us!
Disjointed phrases. This and that. Fantastic writing.
Call me the rare one that thinks INCEPTION isn't exactly going to light the box office on fire and doesn't scream like a summer movie type, but more of a movie released in the Fall..
Knight and Day will not hold next weekend. I think a lot of people are overestimating Inception's prospects, I can't see it being a smash hit, it's just too weird a concept. Also Predator 2 was really bad and could have been so much better.
Andre,
Don't forget that "Eclipse" is released this Wednesday and is going to chew up the box office.
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