On Friday, we unloaded the first ever look at Don’t Be Afraid of the Dark. I moderated a panel with the film’s director Troy Nixey and the film’s co-writer and producer Guillermo del Toro.
I was first onstage and there were a few nice little yells from the crowd from fans of the site and I quickly prepped the audience for what they were in store for. I introduced Troy and then Guillermo and then the lights dimmed. We began the panel with the teaser for the film, a short but effective little bit of magic featuring very quick glimpses of some of the creepy elements of the film and then one nice big concussive ending. From up where I sat, it was incredibly effective. Incredibly effective. To share a glimpse of our beautiful little monsters was vital I think to get the point across, but folks saw just enough to get the gist and not enough to have any idea what they were in store for.
We then began the panel, which as expected featured tons of hilarious Guillermo del Toro bon mots, but what was even more interesting was how effectively and passionately he dispensed true advice and rich explanations of his craft, the state of the business, and how to effectively make good movies in this world. It was amazing stuff and I could see the crowd soaking it all up. Too often Comic Con panels are shameless and manipulative attempts to broadly sell to the audience. We had a very enriching conversation (Troy was also excellent) and the crowd really seemed to enjoy it. Though much of the coverage has been about Guillermo’s delicious profanity or the shock of an actually scary horror movie coming out, the big takeaway from me was Guillermo’s ability to teach, entertain, and showcase some of the traits that have made him so special.
After a solid twenty minutes of discussion we shared the film’s opening scene, set in the early 1900’s at the house where much of the film takes place.
The scene features a maid being lured downstairs into the cellar and knocked out by the mansion’s owner Emerson Blackwood (Garry McDonald) and the subsequent vicious and grisly attempt by the man to knock her teeth out to feed to the creatures living in the depths of the ash pit. The creatures have taken the man’s son, and having taken out his own teeth and not having sated them he regretfully grabs a hammer and chisel to take hers out.
Things don’t well for folks.
You can tell instantly if a scene plays or not. It played, and it played well.
There were gasps, groans, and that uncomfortably laughter that makes scary movies so lovely. People winced at the teeth extraction stuff, freaked out at the whole idea of what Blackwood is doing, and loved the way the scene ended with its dark tunnel and shapes coming up from the abyss.
The lights came up and it was so cool to see a dude who has already succeeded on so many levels of Hollywood beam like a proud father as the audience cheered for the movie. This is a movie that has been in Guillermo’s brain a long time and at one point he was to direct it. It’s very close to his heart. And Troy’s.
Only two years ago Troy was a comic book artist whose short film was starting to make the rounds. As the story goes, I brought these two dudes together and a dream was born but the real reason we were all sitting on a stage in front of 7,000 people on Friday is because Troy is also a man with incredible vision and filmmaking skills. I think people have now started to get to see that, which is incredibly exciting. Though Guillermo casts a big and delightful shadow, Troy’s style and eye will certainly be evident the more people see of this movie.
We then took questions from the crowd and I can say without any reservations that it was the most legitimate and least frivolous bit of questions I’ve ever seen in 8 years of Comic Con. No bullshit. No people acting in character. No freaks. No one too much into trying to promote themselves. I attribute that to Guillermo’s fan base being a unique and smart one, the fact the panel was so rich and genuine and not a marketing shill for a product, and because we need movies like this right now. We truly do.
And then it was over. But from most accounts it was one of the high points of this year’s con. A sleeper. The little engine that could. The bottom line is that we finally have shown folks what’s coming on January 21st, and hopefully a lot more of you will get the chance to see some of it real soon.
What follows is a diverse and rich collections of links and images to the coverage, tweets, and feedback from the panel. Some really fun stuff in there (and some folks who got some details wrong too), and I am really happy to see the breadth of it. There’s a few high profile sites that didn’t do much about the flick, but whatever. I’m really happy and proud to share this (courtesy of Kara Sargent, who won the signed poster contest).
Folks, please spread the word for Don’t Be Afraid of the Dark. I really think we have a special little movie for you guys and we need to capitalize on this first salvo.
http://www.shocktillyoudrop.com/news/comicconnews.php?id=15969
http://www.worstpreviews.com/headline.php?id=18377&count=0
http://moviesblog.mtv.com/2010/07/23/san-diego-comic-con-day-two-begins-heres-what-to-look-for/
http://www.cinemablend.com/new/New-Poster-For-Don-t-Be-Afraid-Of-The-Dark-19732.html
http://www.peliblog.com/2010/07/21/poster-de-guillermo-del-toro-para-dont-be-afraid-of-the-dark/
http://www.empireonline.com/news/story.asp?NID=28431
http://www.badtaste.it/index.php?option=com_content&task=view&id=14453&Itemid=30
http://www.everyeye.it/cinema/notizia/don-t-be-afraid-of-the-dark-un-nuovo-poster-dal-comicon_79443
http://www.movieline.com/2010/07/dont-be-afraid-of-the-dark-comic-con-panel.php
http://screencrave.com/2010-07-23/comic-con-2010-dont-be-afraid-of-the-dark-panel/
http://www.ugo.com/movies/comic-con-2010-dont-be-afraid-of-the-dark-footage
http://www.joblo.com/index.php?id=33155
http://www.comingsoon.net/news/movienews.php?id=68131
http://ramascreen.com/dont-be-afraid-of-the-dark-comic-con-10-poster-and-first-look-photo/
http://cinemablend.com/new/Comic-Con-Live-Blogging-The-Don-t-Be-Afraid-Of-The-Dark-Panel-19779.html
http://www.obsessedwithfilm.com/movie-news/sdcc-dont-be-afraid-of-the-dark-comic-con-poster.php
http://www.dreadcentral.com/news/38651/sdcc-10-dont-be-afraid-dark-giveaway-poster
http://www.accesshollywood.com/dont-be-afraid-of-the-dark
http://www.horror-movies.ca/horror_18660.html
http://www.movieweb.com/movie/dont-be-afraid-of-the-dark/PGudDXO3w7LdxC
http://amazon.imdb.com/news/ni3451742/
http://www.fearnet.com/videos/b19701_comic_con_2010_dont_be_afraid_of_dark.html
http://www.youtube.com/watch?v=oEO9IjO9P1g
http://yourentertainmentnow.com/2010/07/21/comic-con-2010-dont-be-afraid-of-the-dark-movie-poster/
http://www.seat42f.com/dont-be-afraid-of-the-dark-comic-con-poster.html
http://screenrant.com/comiccon-2010-afraid-dark-panel-vic-69934/
http://movieblips.dailyradar.com/story/exclusive-comic-con-giveaway-poster-for-don-t-be/tweets/
http://www.filmofilia.com/2010/07/22/dont-be-afraid-of-the-dark-poster/
http://blogs.indiewire.com/thompsononhollywood/2010/07/23/comic-con_video_round_up/
http://ramascreen.com/comic-con-10-dont-be-afraid-of-the-dark-panel-with-guillermo-del-toro/
http://www.horror-101.com/?p=6357
http://katiehonline.com/comic-con-dont-be-afraid-of-the-dark-friday
movies.hadnews.com/comic–con-don’t-be-afraid-of-the-dark–panel-and-footage-description.htm
http://www.empireonline.com/empireblogs/comiccon2010/post/p873
http://www.wired.com/underwire/2010/07/dont-be-afraid-of-the-dark/
http://screencrave.com/2010-07-24/comic-con-2010-dont-be-afraid-of-the-dark-press-conference/
http://www.majorspoilers.com/archives/48572.htm/
http://harrypottering.com/gossip/SDCC-2010-Dont-Be-Afraid-of-the-Dark-Panel-3108529.html
http://www.wopular.com/sdcc-2010-don%E2%80%99t-be-afraid-dark-panel
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16 comments
Fuck me, you'd think Nick was trying to promote this movie or something……
"Things don't well for folks." ?
Psst, typo: "Things don't well for folks." ?
any chance we'll get to see some of the footage soon?
So why didn't Nick direct this movie?
Its totally cool that you are working with Del Toro, but ummmm… does he post links to every story written about his upcoming films on his site? Leave it up to the producer, who has little impact on the final film, to draw the spotlight away from the actual creative talent on put the focus on their limited involvement. Well, it's not like you posted a picture of yourself pontificating to an audience…oh wait.
Great story Nick! Sadly I won't be able to visit CHUD for the next month or month and a half. It will take me that long to visit every goddamn site you linked.
Is Nunziata one of the Shire Folk name?
Glad to see that while my original comment was deleted (hurt feelings much?) that others saw through this "article", too.
Haters are gonna hate!
Did anyone see ESPN's "The Decision?"
Congrats Nick. Don't mind the haters.
This was a great panel and the footage looked sweet. I went with the sole intention of just marking out for CHUD and ended up getting really excited for this flick. Missed out on the poster, though. Hopefully more will surface.
Look, you all know that this site has been a tool for blatant self-promotionalisim for years. "Lucky Nitesticks" tracks anyone?
The movie buisness is a bitch goddess with coal-black eyes and slicked down hair that wispers silky promises of delights beyond the wildest dreams of the most ardent headonist! Everyone wants a piece.
If you cultivated a friendship based on mutual interest and it opened doors for you, you would be no different than most of the people working in the business. Congrats, Nick. Don't forget your beginnings and if you see real success, spread the love.
http://perezhilton.com/2010-08-03-a-film-with-katie-holmes-that-might-not-suck
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