| Film | Weekend | Per | Total | |
| 1 | The Chronicles of Narnia: The Voyage of the Dawn Treader | $24,500,000 | $6,892 | $24,500,000 |
| 2 | The Tourist | $17,000,000 | $6,168 | $17,000,000 |
| 3 | Tangled | $14,559,000 (-32.6%) | $4,084 | $115,623,000 |
| 4 | Harry Potter and the Deathly Hallows Part 1 | $8,500,000 (-50.1%) | $2,376 | $257,688,000 |
| 5 | Unstoppable | $3,750,000 (-37.2%) | $1,264 | $74,272,000 |
| 6 | Black Swan | $3,332,000 (+130.8%) | $37,022 | $5,611,000 |
| 7 | Burlesque | $3,200,000 (-47.8%) | $1,113 | $32,574,000 |
| 8 | Love and Other Drugs | $3,000,000 (-46.9%) | $1,339 | $27,648,000 |
| 9 | Due Date | $2,545,000 (-38.4%) | $1,279 | $94,884,000 |
| 10 | Megamind | $2,510,000 (-49.2%) | $1,035 | $140,202,000 |
This just in: What some kids are calling “The Rambo.”
Dawn Treader opened to the top slot, in what appears to be an underwhelming start. And yet the film has already done over a hundred million globally. As the picture was made with an international audience in mind, the domestic goal is likely a little over a hundred if at all possible. This does not seem out of the question, and the film is considered a step up from the last one. If Fox isn’t trading too many screens for their Christmas title Gulliver’s Travels a nine digit total seems likely though in no way guaranteed. But it’s all about how those numbers play out globally. Otherwise the franchise would be considered dead. In some ways this seems a test run for Tintin.
Similarly The Tourist is geared more with a global audience in mind, but it has yet to do the numbers. Their opening weekend was going to be around this number – they knew this was coming – so either Sony didn’t know how to sell the picture or didn’t care. With a reported hundred million dollar budget, this looks to be an expensive failure if international doesn’t compensate, or a picture done to end a contract. To be continued, but domestic looks like around $50-$60 at this point.
The other big story is that Black Swan went from 18 to 90 screens, and is still doing great limited run numbers. How much further the picture can expand to good numbers is unknown, but the picture seems a lock to do over $30 Million at this point. This weekend also suggests the picture will be in a good place for Oscar placement, and give the sense of independent/dependent success. The material is familiar and slightly depressing, but the numbers suggest they’ve hooked audiences with the whole package (prestige, respected director, an actress doing “career best” work or Oscar hunting), which means it will likely be the art house hit of the end of the year. The Fighter opened on four screens and did $80,000 per, so when that goes wide, there’s some room there too.
Tangled is still playing, and should be able to hang out for the rest of the year. That may mean a little over $150 million, but that’s not terrible (even if the film cost too much). Potter is dropping steady now with or without competition. It should bounce a little next week (not drop over 50%), but $300 is pretty much out of the question. $280, and possibly $290 if there’s some pushing. Due Date is getting to $100 at this point, and everything else is just hanging out. Next week brings Tron, which will be interesting, to say the least.





5 comments
I wonder if The Dark Shape will admit to being wrong about Harry Potter.
"Narnia" is going to drop like a rock. I saw estimates last week that had it coming in at 40 for the weekend, which was actually UP from where they had it estimated at earlier in the week, meaning that it looked to do better than expected from whoever sends those numbers out to theaters, and here it only did about 24. In the projections we've received so far this week, we're told that it isn't even expected to hit double digits this next weekend. It's just continuing the trend started by the second film where business was about half of the previous installment. It might be doing well internationally, but if it doesn't do well in the States, there's not going to be another one. When Disney is pretty sure they can't make money on something anymore, other studios should take the hint.
Tangled cost too much? If it makes 150 mill its still a 110 million dollar loss. It cost WAY TOO FUCKING MUCH. Almost 300 mill for an animated CGI thing. Insane.
Yeah, that's none-too-healthy opening for Dawn Treader – I'm happy to see Unstoppable shunt itself twoards that 100mil mark. How do you regard this as a test-run for Tintin?
Because whenever Tintin is mentioned in an article a bunch of whiny, xenophobic fanboys always pop-up saying America doesn't care about Tintin and it'll only do well in Europe. Their opinion holds no logic. Most Americans have probably not even heard of Tintin but that doesn't mean they won't go and see the movie, especially if it's marketed well. Or does every blockbuster now have to be made from a source the average redneck would recognize?
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