Always funny when marketing departments wise up. Let’s take for example this new Rum Diary poster…
Which is a huge improvement from…
From floating head to conceptually composition! Of course, this poster sells the film a little more as a Hangover-style take on Fear and Loathing in Puerto Rico, but that’s probably fair enough as far as marketing is concerned. Also, I’m not sure if it breaks down that one is a US poster and one is international (we typically get the more boring shit), but I think there’s a good chance you’ll see this newer one in a theater someplace. Keep an eye out.
What do you think– much of an improvement?
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Perfect example of good/bad film poster design. The most basic function of a film poster is to give us information about the film. The good international poster does just that: it’s set in Puerto Rico, Jonny Depp is staying in a hotel, he’s partying pretty hard and there is some degree of danger involved (there is a gun on the floor). The lazy “floating head” US poster is just telling us: ‘Hey, here’s Jonny Depp… with a hat…”
The first one is not a floating head. It is attached to torso. Still, the first poster is so boring.
International poster? I saw that at a bus stop in LA a couple days ago.
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