I recently had a dispute online with someone who hated IMAX, a format that until then I thought was universally loved. I know there’s been controversy on the licensing of the brand onto smaller screens, but for the last few years there has been a distinct enthusiasm for the format that really is the last frontier for uniquely theatrical movie-viewing. The company has surely done well, and it seems with each release they set a new record for total revenue. But even if not quite everybody agrees, I think most film geeks love the occasional trip to the absurdly large screen.
In any event, there are definitely some big movies that have taken special advantage of the format and if you’d like to revisit one of them, or missed out in the first place, you can get a chance for the next week at an AMC. I just got an email from the company that led me to this…

Three summers of IMAX represented in one week- which one would you go see? I know I don’t plan on missing a chance to see Inception in the best possible format… There’s only one short week to catch them though, and I’m not sure exactly how the titles are being distributed across the land. The best part of the deal? Tickets are only $7.
I’m surprised I didn’t hear about this up until now, and it may have just gotten lost in the shuffle, but if it’s new to me it might be new to you too. Maybe the Transformers 3D encore went very well, or maybe the companies saw a wide-open week and decided to pull a Lion King 3D and nab some of that quick well-timed re-release cash. With digital distribution getting more entrenched every day, I’d expect more of these kind of random returns to theaters from various big moneymakers.
Let us know if you plan on catching one of them, or if there’s a different title you’d like to see return to IMAX instead.
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7 comments
I just received that e-mail this morning as well. I was actually kinda leaning towards Star Trek for some reason. Maybe because it’s the least recent one.
Regal appears to be doing this as well, yet I’ve only found listings for “Star Trek” and not “Fast Five” or “Inception”. I can’t find any mention of it on their website though, price or promotion-wise.
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I don’t hate IMAX, I just find that it’s not for me.
-It’s too expensive (barring deals like the one for these movies)
-It’s rare that a movie I want to see is ever screening (I have no interest in any of these three)
-I’m simply not impressed by the bigger screen
I never did see Star Trek in the theaters when it was released, and by accounts it looks and sounds fantastic on the IMAX screen. I didnt care for the movie much myself when I did see it on blu-ray but I have about $25 in AMC gift cards so this is a no brainer… In terms of movies I would like to see re-released in IMAX, SPEED RACER
I’m surprised with the price. AMC is known to overprice everything, but 7 bucks is a steal, even for a non-IMAX showing. I really want to catch all 3 again, but I think I’ll hold off on Fast Five since the Blu is coming out on Tues.
I second Speed Racer. I think my brain would melt watching that in an IMAX.
IMAX or LIEMAX? The only screens near me in LA showing these films are on LIEMAX screens. No thanks.
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