Update: Fans digging in have uncovered this website, with a clock counting down to 10AM PST tomorrow morning.
Here we go, folks.
Wired had the exclusive yesterday on a bit of viral marketing for The Dark Knight Rises: a fake CIA memo detailing Alon Aboutboul’s character in the film (with talk of nuclear reactors and fuel cycle tech). It might not have seemed like a lot, but it’s all it takes to get my Bat manties in a twist. And now we have official confirmation from the source that this party is fixing to get started courtesy of Warner’s TDKR Twitter account: a new document detailing something called “Operation Early Bird.”
The Why So Serious viral marketing campaign took up more of my time than I care to admit. It didn’t tell us much of anything about the film it was promoting, but it was great fun participating in what amounted to a prequel, filling in the space between Begins and Dark Knight. I’m not ashamed to say I voted for Harvey Dent.
So let’s dive in and spend way too much time reviewing a fake document with too few clues.






8 comments
I left work the instant they released the AZ location of the Joker bowling ball, only to find out I was like the 8th person to get there. Sadly, I’d probably do the same for the new movie.
My buddy and I left our jobs and drove through a blizzard to find the Harvey Dent campaign van at Mall of America. Only to find out they cancelled.
No Dent for You!! Or me for that matter!!
I called every Dominos Pizza in a 20 Mile Radius trying to get my free pizza and Batman mask. I got neither…
The Gotham City pizza box is eternally cool.
I think I need to get in on this action! I remember reading bits and pieces of The Dark Knight’s viral marketing with the Joker takeovers, but I never actually participated. I’m lazy..
I am surprised that people get into this stuff. Commercials, corporate sponsored scavenger hunts? Guess I dont have enough free time. Maybe you can sell one of those pizza boxes to someone…..dont get me wrong, I am excited for the actual film, but this all seems pretty silly.
… Bat manties?
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