I already liked the very Rosemary’s Baby-inspired poster for We Need To Talk About Kevin, but one has to admit that in this day and age subtlety doesn’t necessarily get you as far as it should. Considering We Need To Talk About Kevin is one of the most beautifully artful films of last year (and certainly this year so far), I’m happy with anything that will attract eyeballs and perhaps get more people seeing this great work, so I think I’m fully down with what they’ve done here.
It takes a lot of balls to market your film with an image as retro and borderline cheesy as this, especially when it’s a trying downtrodden drama about a mother and her deeply troubled son, centered around an Oscar-caliber performance from Tilda Swinton. I like it though, from the texture of the image to the typeface choice. It pushes the edge of taste for sure–it’s a bit tacky–but I think it’s effective. Nice one, Oscilloscope.
But seriously, don’t make it the DVD cover or anything…
The film starts in NY and LA across January, and then expands across the country over February and March. Check this page for a theater near you that might be playing it, and see it if it is.
Also, if you’re interested in reading a nice little interview with director Lynne Ramsay about why it took her so long to follow up on her indie success Morvern Callar and how she feels about The Lovely Bones, NY Times has you covered.
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Source | AICN
6 comments
Fun concept, love the retro typeface. Sad that we live in such a reactionary country that this poster would be “ballsy,” though.
Good grief, have we really been so numbed by marketing sanitization that an intentionally nostalgic poster design would be labelled ballsy? Is a slightly different artistic approach that DOESN’T involve photoshop already considered revolutionary and dangerous?
Have our standards of bravery really dropped that low?
Pretty sure he was referring to the sonogram image of a demonic baby as the ballsy part. I fully expect both sides of the abortion issue to get pissed about it. Because looking for things to be offended by is what people do nowadays.
I dig Peter Jackson, but he was a bit of a prick for taking The Lovely Bones from someone who really wanted to direct it.
“Pretty sure he was referring to the sonogram image of a demonic baby as the ballsy part. I fully expect both sides of the abortion issue to get pissed about it.”
Seriously? In this day and age of SOUTH PARK and FAMILY GUY? How is that possible?
I loved the book, it was an emotional gut-punch, and I look forward to seeing the film this weekend.
I am all for more people getting interested in seeing this film, and have nothing negative to say about the actual design of this poster.
However, I feel that this approach to promote the film (in a faux Omen/Rosemary’s Baby supernatural way) undermines the very powerful story of a very human and ordinary boy doing monstrous yet grounded-in-reality things.
I feel that the whole point to the story of Kevin is how ordinary real evil is.
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