Last night I was thinking about comics, because I’m a nerd, that way. It seems like every time I discuss comic books with someone new, we get into a discussion of “what’s wrong with comics”. Some people dislike how difficult an industry it is to work in. Some don’t like the characters or just find it unbelievable. Some would say it’s the art. Some would blame the writers. But, one common thing that comes up every time I hear someone talking comics is that they believe SOMETHING is wrong with them.
It’s kind of funny, because you never hear anyone say, “You know what I hate about movies?” or, “Let me tell you why I don’t like books…”. Really, if you heard that, you’d probably either laugh or want to. It’s too general a statement. No one would say that they just hate all movies or that the same problem exists across the board. Clearly, there are many bad, bad, horrible movies. At least half the movies released every week, I have no interest in ever watching. Some, I consider a downright insult to the intelligence of the average movie-goer, though that may be giving a little too much credit. But somehow comics, though still a story-telling medium with many similarities, is different. As you probably could have guessed, you’re about to get my version of, “What’s wrong with comics”.
First off, let me start by saying there are some good comics and good comic book creators in the industry. I’m not insulting the people who are just doing their jobs, but I think the agenda of most of the major comic book publishers is one tinted by fear. In the other story-telling mediums, you see new creators bringing new characters and new worlds to life every day. In comics, we had that at one time. Stan Lee, Jack Kirby, Steve Ditko, Will Eisner, Bob Kane; all incredibly talented people, but what makes them different from today’s mainstream comic book creators? To me, the difference is that today’s creators are simply not allowed to create. New ideas, new worlds, new characters are pushed aside in favor of trying to keep dated old characters fresh by making the stakes higher, the crossovers more inclusive, the scale grander. But why? The movie industry does plenty of remakes and sequels, but at least half of the new movies being made are still somewhat original concepts with new characters and new plots.
So why is it that in comics, 90% of the books on the shelves are about characters as old as the average reader? I don’t believe we simply ran out of talent or creativity. Aside from the massive amount of talent who made their names in comics, there have been writers from movies and TV making the crossover to write comics as well. These are the same guys writing original stuff elsewhere. Can you imagine how horrible watching TV or a movie would be if new characters were simply not made after 1980? Would MASH still be interesting? Could you pretend to care whether or not Gilligan and the skipper makes it off the island? Or maybe, given the years and years of story leading up to now, the stakes would be higher, the drama more intense. Maybe Ginger is pregnant with Gilligan’s baby, but having an affair with Mary Ann. Meanwhile, since the Skipper II’s heroic death protecting the island from aliens, Skipper III is working with the Professor to build a boat out of coconuts and tree bark capable of traveling to other dimensions. The Howell’s have moved to the other side of the island and created an army of mercenary orangutans and plans to take over the world if Gilligan and the gang can’t thwart his efforts.
Then, an hour after Gilligan’s Island airs, Ultimate Gilligan’s Island comes on and it’s totally separate from normal Gilligan’s Island continuity. Skipper one is still alive, but he’s jaded and gritty. The professor wears a wicked eye patch and a sex tape was just leaked of Ginger and Thirsten Howell’s son Thirsty IIII. See where I’m going with this? I don’t think Gilligan’s Island was a bad idea. It was even iconic. But, like everything else, it had it’s day in the sun and was eventually replaced by something new, rather than made bigger, badder, and more extreme. But in comics, that’s what we do. They are the same characters our fathers (and grandfathers in some cases) read when they were young. The publishers are still looking for ways to make it interesting with crossovers, mega-events, wars, infinite crisis’ spanning parallel earths…this is how we’re keeping with the times.
Personally, this is where I think we’ve gone wrong in comics. We applaud the works of the legends like Jack Kirby and Stan Lee, but we refuse to move past them. Protecting the characters and keeping them going seems to be more important than originality. What made these creators great is that they created characters, environments, and stories that did not exist before them. We still have the talent and ability to learn from their legacies instead of milking them like male cows in Barnyard. Look at Disney. Mickey Mouse didn’t have to go away so that ‘The Lion King’ could be made. He’s the same iconic character he always has been, maybe even more-so since he hasn’t been tampered with as much as the average comic book character. So, why are comic publishers so afraid to put out something new? I don’t really know the answer to that, but I think it’s a question worth asking.






10 comments
Because the majority of the readers continue to buy them.
It's not that there aren't creators willing to produce original or even inventive comics, and if you broaden your scope beyond the Marvel and DC worlds you'll see that. Unfortunately Marvel and DC are the industry monoliths and are driven by the corporation where money is bottom line.
Whenever Marvel or DC attempt to branch out, in most cases sales are miserable and titles get cut quickly. Failure makes it harder to present and take chances on new ideas.
I personally stopped buying comics regularly 7 years ago because of the staleness and epic let downs. Now when I buy something from the big two it's generally for the art, as that seems to be the only area still allowing some experimentation.
I'd love to see them allow the old characters to stick around, consolidate the multitude of books so each franchise character had one good book instead of 4-5 bad ones. Fresh characters do desperately need to be introduced and given a chance to grow an audience.
I think the creators are there to produce, they just need to give them the freedom to do so.
I could ramble on more. Good luck with the column
Manga is thriving with kids today (gurlz mostly) and nonsuperhero graphic novels are slowly but surely earning a permanent place of respect and economic viability within regular book stores.
But yes, superhero comics are dead and the corpse is slowly disintegrating. Superheroes belong to television, film and video games now.
Sure, there are good things happening outside of Marvel and DC, but how much space do they take up in the average comic store or on the sales charts? I believe changes need to be made starting from the top down. I'm not against the use of the old iconic characters, just how much they've been into the ground.
Who gives a shit what you find in the average comic store anymore? Comic stores are ticks on the dead dog carcass of the superhero genre. They cater to s dwindling market of man-children. The future of comics is in Barnes & Noble and online. And it doesn't involve Thor or Green Lantern. You're trying to shock paddle a portion of the industry that has already been flatlining for years.
Well, considering that comic stores are where one finds comics, it does seem relevant. I'd love to see comics sold more often at less niche establishments, but it's just not that common.
See my first post.
It's becoming more and more common to find comics in Borders and Barnes & Noble. Recent graphic novels such as Fun Home, Exit Wounds, Shortcomings, Blue Pills etc. are reviewed by Newsweek, NYTimes, and other widespread publications. This is creating a market for them beyond the genre geeks you find at the comic shop. These titles can be found in major book chains along side the ever growing aisles of Manga ( you know, for kids). So your assumption that comic book stores are where one finds comics is only half true. Comic book stores are where you find crappy Marvel and DC comics. BOOK stores are where you find a diverse blend of graphic novels. You can also find comics in various magazines such as the NYTimes magazine as well as it's blog pages. And you can find a MEGASHITLOAD of diverse comics online.
I think you're misreading me. Those are all good things. I buy OGN's at book stores and get comics online. I think it's great. But that doesn't change what the sale charts show. Most comics are big two superheroes in comic stores. You don't have to like it…I don't, but it is what it is and rather than say "to hell with mainstream comics", I'd rather see people voice their opinion about what they would like to see from these companies. Marvel and DC have the financial means to do things the little guys can't and in doing so, they could open doors for more of the things you already like.
I love superhero comics as much as the next geek, but the reason they're crap now is because they are written for immature adults. I can't blame Marvel and DC for this because nobody else will buy monthly superhero comics anymore, so you have to play to your audience. The only way to save superhero comics (and I'm not sure they should be saved or just allowed to die) is to bring kids back into the fold. This is a near impossible task. The main reasons are-
1) Availibility. Comics are rarely found outside of specialty shops anymore so kids simply don't see them.
2) They're prohibitively expensive. 3-5 bucks an issue is bad enough. Factor in that the issue isn't even a self contained story. Who wants that?
2) Video games, film, television serve this inherently visceral genre soooo much better than comic books. How are you going to drag kids away from Teen Titans cartoons with po-faced drivel like One More Day?
Sure I would love to see kids comics return to the supermarkets and 7-11's, but it's just not going to happen. The entire periodical market has changed too much.
So, if that just leaves adults reading comics, then the answer is simple. Just stop producing crap for a static market. Write/draw a handful of GOOD superhero comics (All Star Superman, LXG) and you can build a small but steady audience of more discerning genre fans. This will mean a lot less comics and the inevitable folding of the comic shop as we know it. But that's where the industry is going anyway. Circulation for Marvel and DC has been steadily declining for over a decade. Their comics exist only to extend copyrights and fuel film options. Once that dries up the monthly superhero comic will be completely dead and gone.
But that's just me talking.
Comics are still a great form of entertainment and there's still huge potential for exciting new books. I just think the format isn't accessible enough to a mainstream audience. They need to get sold at more locations than geeky comic book shops, and they definitely need to evolve beyond tired superheroes. Videogames helped draw the spotlight away from comic books. Games are a much more exciting form of fantasy entertainment, and they're completely interactive. But there's still plenty of time, and the art form of comic books is far from dead. As technology evolves then maybe that means that comic books will be reinvented in some new way that we haven't discovered yet. By the way, your artwork is really awesome John!
I like the ULTIMATE storylines, and i'm 32. i was never able to get "in to" the avengers & FF, but now read them closer than the spidey & X-men comics that got me in the door.
btw: MARVEL ZOMBIES is the greatest thing ever.
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