Last week I got a figure of Bit from Tron in the mail; writing in the package led me to www.flynnlives.com/zerohour, which featured Bit himself in the form of a countdown clock. Some smarty pants decoded the clock and realized it was counting down to a date next week – presumably the trailer premiere.
But there’s a new wrinkle! An anonymous commenter on our site has pointed out that mysterious letters have begun appearing beneath the clock. What do these mean? What’s happening? It seems the next phase of this viral campaign is happening.
11 comments
When viral is done right.
Done right? Too early to tell. But at least they're trying.
Look closely. Yori LIVES and is on the grid too! Did you see the most recent article on Cindy Morgan on SciFi Wire?
A studio hands out some toys, pulls the strings and all the little web puppets dance. This is stealth advertising, you realize?
No, it is not stealth advertising, we realize. It's actual advertising. That's kind of the point of a movie's marketing.
@#4: Ha! Fight the Power, you weedy first year Sociology Major!!
The text is city names – probably locations where the next bit of viral advertising will be unveiled.
Yeah. So stealthy…
"No, it is not stealth advertising, we realize. It's actual advertising. That's kind of the point of a movie's marketing." – this isn't marketing though. It's supposed to be a news story on a movie site. But this isn't news. It's a corporate message. It's especially ironic given that Devin has been so critical in the past about movie marketing being considered news, yet here he is playing along, promoting a Disney product just because they sent him a cute present.
Ah, so you noticed?
Glad to be of help 🙂
@#9: If you haven't noticed, certain aspects of a movies marketing have been recognized on CHUD for a long time. Posters are also one way a studio will market a movie, yet Idon't see people (like yourself) pissing on those stories. Fuck off troll.
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