| Film | Weekend | Per | Total | |
| 1 | How to Train Your Dragon | $20,000,000 (-19.6%) | $5,229 | $158,618,000 |
| 2 | Kick-Ass | $19,750,000 | $6,444 | $19,750,000 |
| 3 | Date Night | $17,300,000 (-31.4%) | $5,118 | $49,246,000 |
| 4 | Death at a Funeral | $17,000,000 | $6,913 | $17,000,000 |
| 5 | Clash of the Titans | $15,770,000 (-40.8%) | $4,202 | $132,985,000 |
| 6 | The Last Song | $5,800,000 (-41.0%) | $2,096 | $50,000,000 |
| 7 | Tyler Perry’s Why Did I Get Married Too? | $4,180,000 (-62.1%) | $2,249 | $54,880,000 |
| 8 | Hot Tub Time Machine | $3,545,000 (-34.7%) | $1,536 | $42,505,000 |
| 9 | Alice in Wonderland | $3,500,000 (-34.0%) | $1,729 | $324,000,000 |
| 10 | The Bounty Hunter | $3,200,000 (-24.1%) | $1,293 | $60,378,000 |
This just in: I cannot choose between Real Genius and Top Secret. It’s like Sophie’s choice.
The positive: It’s likely that How to Train Your Dragon will get to $200 Million, and it’s proved to be a crowd pleaser. As a fan of Lilo and Stich, it’s good to see Chris Sanders find a home after being booted off of Bolt, and leaving Disney. Though it’s doing slightly better business than Monsters vs. Aliens a year later and with the ticket price increase, percentage drops don’t lie – the film is playing.
Okay, so on to Kick-Ass. The most embarrassing part of this is that it was trumped by a four week old picture. But if you look at those numbers, I bet we see some pole position changes come Monday. I mean, that happened last week. Kick-Ass was cheap, and Lionsgate mis-sold it and it’s a hard R that had already generated some controversy by having a young girl say the “cunt” word and kill people violently. The main thing it’s disappointing are inflated expectations, and it suggests that the tracking on this was wrong. Anecdotal evidence is ridiculous to gage success or failure, but there were a number of reports of empty theaters on Friday, and it suggested this would not live up to those numbers. The problem here is if the BO letdown translates to audiences, as this could have a swift plunge, and there’s no DVD guarantee to fall back on. Kick-Ass could still do $60 to $80 Million, but it could also do $40. Next weekend will tell the tale, but I would err toward a $50 Million total.
At least it’s not Death at a Funeral. It was cheap, but it has no international potential. It should be able to get over $40 Million. That’s a modest win all things, but the film could have been bigger. Chris Rock has never been a film star, though, nor Tracy Morgan, so the film could be said to be a Martin Lawrence film, and in that sense it’s doing numbers consistent with his most recent “urban audience” films, which is in the mid-40’s range (like Welcome Home Roscoe Jenkins).
Fox has it in them to try and limp Date Night to $100 Million. I mean they lied last weekend about their numbers to try and trump Clash of the Titans, so it’s not above them. This is about director ego at this point, and Date Night is something of a quiet misfire. I had someone tell me the 3-D on Clash was pretty good. Yeah, no. Clash should get over $150, but that’s the settling range, and $180 is as high as it goes.
The Last Song crossed $50,and that’s a win for that film, Tyler Perry still does Tyler Perry business, Hot Tub Time Machine is a black eye (and possibly gangrene) for MGM, Alice in Wonderland will be on DVD and Blu-ray in six weeks, and The Bounty Hunter crossed $60. And that’s that. And that’s that.





37 comments
Is it possible that "Dragon's" numbers are high because many youngsters bought tickets to it and then would sneak into a Kick-Ass showing?
Maybe #1 or maybe word is getting out that DRAGON is a good family film and a damn sight more worthy of anyone's money than Clash of the Shite-'uns. And I hear ya Andre, I have the exact same problem between TOP SECRET and REAL GENIUS too. There's only one way to truly find the answer to this – Let's just take a step back. No, I was wrong, I'm sorry, take a step forward. Now, take a step back. Step forward. Back. And then we're cha-cha-ing.
Top Secret all the way. It wins because it has a character named Chocolate Mousse and one named Deja Vu.
Comment #1—Had that happen at my theater on the very first show, and they were busted immediately. Didn't help that there were 4 of them and they were trying to sneak into a show of "Kick-Ass" that had only sold three (3!) tickets on Friday afternoon. I actually booted 'em twice. The teens around here are idiots when it comes to trying to sneak into things, as they look young, act younger, they'll sit there and scheme right in front of you, and they'll buy tickets for something that a group of 15-year-olds couldn't possibly want to see. I don't mind them getting into R-rated flicks if they're a little smarter about it, but when they're using the "Saved By The Bell" method of trying to get one over on someone, they totally deserve to get fucked with. I mean, they're wearing braces or high school jackets with "Class of '11" on them and they wonder why they get carded…
I was going to see Kick Ass Saturday night, after the Cardinals/Mets afternoon game was over. Except the game lasted seven freaking hours! I wonder how many Mets or Cardinal fans had similar plans.
I was at an afternoon show of Kick-Ass on friday. Saw it in the biggest screen at the theater (not counting their IMAX screen) and counting me, there was maybe six people in the theater.
Never mind the target audience was at a sold-out Coachella this weekend as well.
Real Genius. And so what if Kick-Ass bombs? It'll only add to its cult status.
In Holland Kick-Ass has a rating for 12 years and older. In my theater there were ONLY kids below 16. I think this movie will have quite the cult-status a few years from now.
When I saw it at an advanced screening of Kick-Ass a week ago they filled every seat. Saw it again this past Thursday at 10 since for some reason every theater in the area was doing that and there were maybe 15-25 people there. The 15-25 didn't really seem to enjoy it as much…
@#7 Using last year's average movie ticket price of 7.50 and assuming everybody at Coachella would have seen the film had they not been at the festival that's only an extra half a mil. Enough to hit the top spot but still well below the tracking numbers. The film just isn't performing.
The Faraci curse lives on. Sorry, Kick-Ass.
Real Genius, hands down.
It doesn't help that carmike cinemas across the country aren't showing any lionsgate films due to some kind of disagreement. So there was no Kick-Ass for alot of people
There was some sort of money issue between Carmike and Lionsgate from what I understand, but unless you're somewhere where Carmike is the only game in town, that isn't going to affect things much. If it's something people really, really want to see, they'll go wherever they have to to see it.
thats what happened here the only theater in 120 miles and no kick-ass, my wife and i are pissed over this, well more me than her
I LOVE when a geek film bombs and you start hearing all these crazy ass excuses why. "There was a long baseball game in one city" ""There was a concert in one city" and on on and on. Or, maybe, just maybe, it was a lavishly violent niche film based on a little read (by "real" people) graphic novel.
@#17, you forgot "poorly written" graphic novel that not even comic geeks liked.
Real Genius was barely watchable when it first came out, Top Secret! still delivers the laughs 25 years later.
Yeah, not a lot of people in the Kick Ass audience I was in sat night. A small, but enthusiastic audience. The A Team trailer got a better reaction than Kick Ass, honestly.
@#17: Hello, geek movie site? I don't think any of us can speak for "Real" people. Numbnuts.
The target audience for Kick-Ass is the people that DOWNLOAD movies, not the people who go to theaters.
So I suppose we'll get some editorial from DEVIN as to why this movie didn't open so hot huh??? Sort of an apology to cover that 10/10 review he posted in that people simply didn't get it and it's their fault this movie didn't open higher..
Or, how about the fact that Kick-Ass SUCKS ASS? I do like the fact that one of the local theaters still has a giant marquee with its current movies listed on it, and the word "Ass" is in huge letters that can be seen up to a half a mile away. But I'm just juvenile like that.
It's a shame Kick Ass has underperformed. IMO, it's a really great, fun film that is more than a little smarter than the average action schlock. It's also got (on the surface) a pretty dodgy moral compass. It's a shame that we live in a world where incoherent shit like TF2 makes squillions, whereas more worthy films get overlooked. That said, I enjoyed Kick Ass a helluva lot – and poor BO numbers can't do anything to diminish my enjoyment of the film (even if I'd like to see the filmmakers rewarded for making a great, albeit risky, film). In any event – it'll get plenty of good word of mouth from me.
Lionsgate didn't mis-sell Kick Ass at all. In fact, if the bullshit hype from the internet was anything to go by, the sold it very well. Word of mouth will utterly sink the film though. It's incredibly bad.
At least Death At A Funeral flopped though.
I dunno. Went and saw Kick Ass this weekend and honestly it really wasn't very good. It was just basically Kill Bill for the facebook/teenager/ADD/twitter/Justin Bieber/Lady Gaga set. And there were about 17-20 people in the theater, and of those 20, about 4 left halfway through and never came back. Sad, really. This movie should have been something, I drank the kool-aid and ended up getting the runs.
It doesn't surprise me that Kick-Ass is bombing.. not that it isn't good, it just seems engineered to be a cult film for comic geeks from the beginning. BTW, watched Top Secret last night. Creepy.
I look forward to an upcoming Devin's Advocate where Devin tries to explain in his most arrogant tone why Kick-Ass failed at the box office.
Mwwaaahhh haaaaahhh haaaaa … back to busting on Star Wars boys! That and explaining why people just don't have the same cinematic tastes as this site and why that is wrong! I guess the public doesn't have a clue again …
I know a little German. He's sitting right over there.
Are we really at the point where a black comedy makes $17 million opening weekend is considered a "flop." as some are suggesting here?
#29: You're reading my mind. I can't wait to read Devin's take on why "Kick-Ass is too good for today's audiences, anyway, so there."
Yep, saw Kick-Ass. Minus an interesting scene here and there – it kind of sucked. Hit Girl and Big Daddy were awesome. I was actually surprised at how boring the movie was.
According to Box Office Mojo, Kick-Ass has done $19,750,000 domestic (and $17,400,000 foreign), with a budget estimated at $30,000,000. If Kick-Ass drops 60% next weekend that's $7,900,000 plus whatever the movie makes during the week. Worst case scenario: it makes back its production budget theatrically and makes a modest profit on video. No big deal.
Ha! Kick-Ass did the same business as Cop Out….. I wonder why… maybe because it sucks!!! ha ha ha ha the chud curse is alive and well.
Will there be a retraction made now that the real weekend box office numbers are in? Kick-Ass = 19.8m, Dragon = 19.6
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